Krill Arctic Meals Makes Enormous Splash on the Nationwide Restaurant Affiliation Present
America’s Newest Superfood Sweep Show: Healthy, High-Quality, Sustainably-Farmed Antarctic Krill Meat, Praised by Hundreds of Show Attendees – From International Wholesalers, Chefs, Hoteliers and Restaurateurs to Government Agencies and Beyond – for Its Unparalleled Combination of Great Flavor, Nutritional value, versatility and economic value
For the most part, krill meat is a relatively new protein that most consumers — and even some food industry experts — have never heard of or have certainly tried. That truth led Krill Arctic Foods to the National Restaurant Association show, held in Chicago in May 2023. As the first global supplier of this exciting new keto and paleo-friendly protein, the company is quickly gaining ground as the leading and most recognized brand pioneering this unique seafood, touted for its nutritional value and versatility. It can be used as a primary or complementary ingredient in various recipe types that resemble crabmeat applications: dips, sauces, salads, dressings, spreads, fillings, soups, pizza, sushi, fried rice, burgers, fritters, pies, chowders, stuffed peppers, stuffed Mushrooms, ravioli and other pastas, dumplings and more inspired by the gourmet’s imagination.
“At the last show we gave out at least 500 samples, which were served in three different applications – one on water crackers with and without avocado spread and another ceviche-style with chopped tomatoes, cucumber, black pepper and lemon – and not one only person had a negative response…and those who were initially hesitant to try it said they really liked it for a variety of reasons,” said Alfred Nasti, founder and CEO of Krill Arctic Foods. “Our booth has been a steady stream of buyers from many of the world’s most recognizable major brands, executives from numerous hotel chains, chefs in search of culinary inspiration and so many others interested in this epicurean mystery. The feedback we’ve received on our various krill samples has been consistently positive…the National Restaurant Association Show has definitely helped attract new followers and the recipe page on our website has seen a nice increase in traffic.”
Compared to other proteins, krill is also a palatable revenue generator whose price also appears to be well received. “Event attendees were pleased to learn that we are currently offering ten cases of 40 doses at US$4.50 per 105 gram can, or US$1,800 for the lot, with buyers also receiving a full case of 40 doses free of charge received – a value of 180 US dollars,” Nasti continues. “We’re even offering free shipping anywhere in the US for the first six months. Also of note is that our Antarctic krill meat has a long shelf life of three full years.”
krill 101
Antarctic krill, scientifically named Euphausia superba, are small crustaceans about 10 to 65 mm long with a translucent body with a reddish tint. Krill is rich in a variety of vitamins, minerals, antioxidants and omega-3 fatty acids. It’s one of the healthiest foods on the planet and is known to “nourish an entire ecosystem.”
Krill is considered a key species, meaning it plays an important role in the ecosystem by serving as an important food source for a wide variety of marine organisms, including fish, whales, penguins, seals and seabirds. Krill can form huge swarms comprising millions of individuals. Krill feed on phytoplankton (microscopic algae) and zooplankton, and use special appendages called thoracopods to filter tiny particles out of the water. Known for their unique feeding behavior, they often form dense schools near the sea surface where they feed on phytoplankton blooms.
Wild and carefully harvested
According to Nasti, krill is 100% sustainable and its operation is recognized as one of the most sustainable wild fisheries in the world because it operates in accordance with strict industry guidelines. These crustaceans are harvested by Krill Arctic Foods from the pure, pristine waters of the Antarctic Ocean. Freshly caught krill is cleaned over a period of three to four hours, then blanched and frozen to preserve maximum flavor, texture and nutritional value.
The company’s factory ship, the More Sodruzhestva 2, is the only one of its kind with the ability to capture, clean and process Antarctic krill on board. It is then heat sealed in cans with water and its own natural oils. A video of this process can be found on the company’s website in the Learn section.
environmental and ecosystem integrity
Not only is krill meat delicious, but it offers the same health benefits as krill oil supplements. It does so in delicious form with negligible environmental impact. Nasti reports that around 2% of the world krill supply is used in the food chain and over 80% is harvested for oil additives.
In several articles discussing the negative impact of krill overfishing on our marine life, Nasti comments on this important issue. “We are doing our part to ensure that our fisheries do not negatively impact our marine ecosystems in any way,” he says. “Our krill meat is caught under the strict guidelines of the Convention for the Conservation of Antarctic Marine Living Resources, known as CCAMLR, to ensure and promote the health and sustainability of the krill population in the Antarctic Ocean. The CCAMLR consists of 25 member countries that meet once a year in October to make decisions to protect and conserve the southern marine ecosystem. One of the issues discussed is the level of quotas for fishing to ensure there is enough krill left for all marine life that depends on it to survive. Our annual krill quota is less than 2% of the total krill biomass, which is estimated to be up to 500 million tons.
health issues
Among its health benefits, krill is known for having the highest source of protein with a far higher digestibility rate than the digestible protein in other meat sources, making krill a far superior source of protein. In fact, a study published in the journal Food Chemistry examined the digestibility of Antarctic krill meal and found a digestibility rate of 89.1% for protein and 89.6% for lipids.
As krill are the only marine crustaceans that follow a vegan diet, this meat is the perfect choice for anyone looking for a healthy and sustainable source of protein. Of course, it’s always best to get your vitamins, minerals, and nutrients from food first and supplements last. While krill oil offers numerous health benefits due to the healthy fats and antioxidants it contains, Antarctic krill meat offers all the benefits of krill oil and more—including 15 grams of digestible protein per 105g serving.
According to Krill Arctic Foods, it has been scientifically proven that Antarctic krill meat, as supplied from there, improves heart health, lowers cholesterol, reduces inflammation, maintains healthy eyes and vision, supports brain function, reduces the risk of developing autoimmune diseases and cancer and weight loss aids, promotes metabolic and reproductive health, aids in anti-aging and promotes healthier hair, skin and nails, neutralizes free radicals to prevent cell damage, supports liver function and even helps relieve depression.
Krill Arctic Foods is clearly the industry’s leading expert and exclusive supplier of sustainably fished, premium quality Antarctic krill meat. If you are a food or hospitality brand and are looking for a unique and healthy specialty that will make your restaurant or grocery store stand out from the rest, this company is a brilliant place to start.
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Merilee Kern, MBA, is an internationally recognized brand strategist and analyst, reporting on cultural shifts and trends as well as notable industry changers, makers, movers and innovators across all categories, both B2C and B2B. This includes subject matter experts and thought leaders, brands, products, services, destinations and events. Merilee is the Founder, Editor-in-Chief and Producer of The Luxe List and Host of the lifestyle TV show Savvy Living, which airs in New York, Los Angeles, San Francisco, Miami, Atlanta and other major markets on CBS and FOX and other top networks; and the business TV show Savvy Ventures, which airs nationally on FOX Business TV and Bloomberg TV. As the productive voice of authority and taste maker in the lifestyle, travel, hospitality and leisure industries, Merilee keeps her finger on the pulse of the market in search of new and innovative must-haves and exemplary experiences at all price points, from affordable to extreme. Her work reaches millions of people worldwide through television broadcasts (her own shows and numerous others she appears in) and a variety of print and online publications. Connect with her at www.TheLuxeList.com and www.SavvyLiving.tv / Instagram www.Instagram.com/MerileeKern / Twitter www.Twitter.com/MerileeKern / Facebook www.Facebook.com/MerileeKernOfficial / LinkedIN www.LinkedIn.com / in contact. in /MerileeKern.
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