We’re millennial brothers and enterprise companions who left San Francisco’s tech bubble for the Midwest manufacturing scene. We by no means would have been capable of afford to launch our startup in California.

• John and Matine Yuksel moved from San Francisco to the Midwest in 2020.

• The brothers and business partners lived in Iowa and Cincinnati while founding their startup.

• Sometimes they miss living in California, but love the friendly people and affordable prices of Cincinnati.

This essay is based on a conversation with John Yuksel, 33, and Matine Yuksel, 29, two brothers who moved from San Francisco to Dubuque, Iowa, in 2020 to start Beltways, an accelerated pavement company. The brothers then moved to Cincinnati in 2022. Their company is based nearby in Northern Kentucky.

John: We are children of immigrant parents who grew up in southern Arizona.

I always knew I wanted to be close to my brother. He's my only sibling. After college, we lived in San Diego for a few years and then moved to San Francisco in 2018.

Death: San Francisco is incredible. I've never seen such a diverse environment there and it's a world-class environment for companies, especially in technology.

John: Matine worked for Walmart e-commerce and later got a job at Apple. I worked as a lawyer.

We paid an incredibly high rent, but had the best view of the Pacific and saw the sunset outside our windows every night.

But San Francisco was in the apocalypse. During COVID, the streets were empty. It felt unsafe. My car was broken into several times.

Death: COVID helped us rethink and reprioritize things. Instead of working on bringing the next generation iPhone to market, I wanted to build a new product that few people have ever heard of.

John: Beltways is actually our father's dream. Forty years ago, he lived in Istanbul and realized that today's forms of mobility were not moving people efficiently. He came up with a modular design to make pedestrian routes ten times faster.

John and Matine Yuksel with their parents.Courtesy of John and Matine Yuksel

My brother and I always wanted to do something together and years after our father came up with the idea, we started looking into it.

Death: We founded Beltways in July 2020. We quickly realized we had to move out of San Francisco. It would have been far too expensive to do what we needed to do there.

John: It wasn't the right place for our startup. We're a large hardware manufacturing startup. It made much more sense to be near industrial technology clusters. We wanted to be in the Midwest, where manufacturing is still profitable.

Death: John met someone with experience in the sidewalk business and he offered us a deal in Iowa.

We moved to Dubuque, Iowa in 2020

John: It was a very small town in the middle of the cornfields, an hour and a half from any airport. Dubuque is a beautiful, quiet town on the Mississippi. We could drive anywhere in the city in two minutes.

We practically lived in a mansion. We had a three-story, four-bedroom house for half the price of our condo in San Francisco.

Death: The snow was definitely a change. We got our share of physical activity by shoveling snow.

It was a different way of life. We had to be focused and Iowa was good because we didn't have too many distractions. The two years we spent in Iowa flew by.

The brothers said they had to adjust to small-town life after moving to Dubuque, Iowa.Courtesy of John and Matine Yuksel

John: We built the prototype for the fastest walkway in the world when we lived there. It was a thirty-meter-long system and earned us our first VC check.

This was a huge milestone for us. We put all our money into this company. We quit our regular jobs. We refinanced our house. There was nothing more fulfilling than turning our father's invention into a commercial venture.

Death: It was a surreal day when he came out and rode the system for the first time. It was the icing on the cake to see his enthusiasm for something he dreamt up so many years ago.

John: We had to look for a new location for our company. The next step was to pilot our walkway. We were invited by several airports to do a pilot demo of our system.

We knew that CVG Airport in Cincinnati had a real track record of innovation and startup support. The area was also beneficial for manufacturing. It's super cheap. The facility we're currently in is just a little more expensive than my rent in San Francisco and is 20,000 square feet.

We moved to Cincinnati in 2022

John: We even moved our parents here. We wanted our father to work with us and be a part of the company personally. Our parents live three floors below us in our building in the Mount Adams neighborhood.

When we moved to Cincinnati, we felt like we were back in a big city after two years in Iowa. We have big sports teams and a big major airport. The climate is much more temperate.

The winters have been pretty mild so far. The spring is lush and green. You can kayak down the rivers and there are great hiking trails nearby. The air quality is great. And the summers aren't 120 degrees like Arizona.

I met my partner and now I have a child who was born here in Cincinnati. The city has become home for us. The company is here, the whole family is here.

John and Matine Yuksel enjoy a football game in Cincinnati.Courtesy of John and Matine Yuksel

Sometimes we miss living on the coast. California is a beautiful place. We love the climate and the diversity of the people. San Francisco is where technology starts and flows out. It really is the birthplace of many amazing things.

Death: But the tech scene in Cincinnati has also been very good to us. It's growing. It's a tight-knit startup community. From the moment we got here, the community was so welcoming.

John: And it's much cheaper here.

Bringing our father's dream to life was incredible

Death: We started Beltways in a modest garage in Tucson, where my brother built prototypes himself. Now we're in a 20,000-square-foot facility here in Northern Kentucky, right next to our first airport customer. And we manufacture in the USA.

John: Our goal is to become an official partner of the 2028 Olympic Games in Los Angeles and to provide temporary high-speed transportation.

Cincinnati is a great place to raise a family and run a business, and we can see ourselves staying there for the foreseeable future.

But our ultimate goal is to make our sidewalks commonplace and to spread this technology around the world. Wherever we need to go to make that possible, we will. This is bigger than us.

Read the original article on Business Insider