Thailand’s magnificence market expects solely modest development

Thailand\'s beauty market expects only modest growth

Ketmanee outlined beauty products that would be trending this year:

• Anti-aging products;

• Skincare and makeup products from natural extracts that benefit from concerns over safety;

• Beauty foods, such as vitamins that benefit from consumers’ values and lifestyles;

• Cosmetics that make skin look hydrated;

• New technologies and innovations such as AI that transform the beauty market.

However, she said she did not expect the government’s 10,000-baht digital wallet handouts to stimulate the beauty market, as people would prioritise purchasing necessities.

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