New Twitter Brand X-Nay’d By San Francisco Officers As It’s Put in

San Francisco officials stopped the installation of the new Twitter logo today atop the social media company’s headquarters. Officials have launched an investigation, claiming that the giant “X” sign didn’t have the proper design and safety permits.

Earlier this week, officials halted removal of the old Twitter logo, a giant bluebird, from the building. In that instance, officials claimed workers hadn’t taped off the sidewalk to keep pedestrians safe if anything fell.

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The Washington Times had the initial reports on the logo snafu.

Regarding the “X” on top of the building, any replacement letters or symbols require a permit to ensure “consistency with the historic nature of the building” and to make sure additions are safely attached to the sign, Patrick Hannan, spokesperson for the Department of Building Inspection said.

Erecting a sign on top of a building also requires a permit, Hannan said Friday.

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