New Magnificence Merchandise Launching in June 2024

Commence Thickening Root Serum ($30)

Brooke Shields was blessed with thick, voluminus hair, but she’s acknowledged that its changed as she’s gotten older. She recognizes that there are more than 80 million women over the age of 40 this year, and they are seeking “intentional and powerful hair-care solutions.” Up for the challenge, she founded Commence. “When your hair looks good, you feel good, period…but things get different after 40,” the actress, founder and CEO says. “Commence creates harmony and strength between the root and strand, which ultimately gives you more freedom with your hair as your hair and scalp change.”

This multitasking root, scalp and hair serum helps calm down a stressed-out scalp while increasing hair density and thickness from root to tip. It does this with bioactive fermented minerals, antioxidant-rich water kefir PHA, and sulfur-rich peptides. Over time, hair becomes softer, smoother and stronger.

BUY NOW – $30

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