KNBR Enjoys Sturdy Summer season E-book In San Francisco
Kevin Graham chose a great time to arrive in the Bay Area. The San Francisco Giants had the best record in baseball, the excitement for the 49ers was heightened by the picking of Trey Lance in the first round, and the return of Klay Thompson to the Golden State Warriors line-up is imminent.
When such events take place, enthusiasm among local sports fans rises. These fans then look for more conversation about the teams, players, and topics that grabbed their attention, and for the summer book, the majority flocked to The Sports Leader, KNBR.
For the entire week (M-SO 6a-Mid), KNBR took 1st place in the market for men 25-54 with a 5.1. The station also produced a 5.1 in the weekday prime (MF 6a-7p), which put it in 2nd place. An even better highlight for the brand was their performance in September, which included a 6.3 for the entire week and a 6.1 for the busy season. With the 49ers playing regular season games and the Giants in a tight playoff battle with the Los Angeles Dodgers, October should see even better results.
Looking at the station’s weekday shows, Murph and Mac performed the best among the prime weekday shows for the quarter. The morning show produced a stock of 6.1 and took 1st place. Their share grew to 6.7 in September.
At noon, John Lund and Greg Papa finished 6th with a 4.0 share. Papa and Lund improved to 5.4 and 4th place in September.
In the afternoon, Tom Tolbert, Larry Krueger and Rod Brooks moved into second place with a share of 5.3. Her performance in September brought her to 1st place with a 6.4.
On the night (MF 7p-12a), the combination of San Francisco Giants baseball, 49ers preseason action and Mark Willard’s evening show (Mark has since moved to 95.7 The Game) helped The Sports Leader with a 7.7. to 2. parts. Similar to the daily shows, the evenings in September grew to 8.9.
For 95.7 The Game, the story was the afternoon show with Damon Bruce, Ray Ratto, and Matt Kolsky. The Bay Area trio produced a 4.7 share for the book and took third place, just six tenths of a point behind Tolbert, Krueger, and Brooks. The show retired by five tenths in September thanks to a surge to 5.9. Since then, Kolsky has moved into the evening hours, one point that should be taken into account. This means that the autumn book results of the afternoon show will be determined by Bruce and Ratto.
The second best show on The Game for the quarter was the noon show starring Matt Steinmetz, Dan Dibley, and Daryle ‘The Guru’ Johnson. Steiny, Guru, and Dibley scored 3.3, finishing their timeslot in 10th place for the book. Her September number was the same as her rating for the entire book.
At the start of the day, The Morning Roast recorded a share of 2.3 with Bonta Hill and Joe Shasky, earning them 14th place. Much like the noon show, the September number was the same as the rest of the book. The evenings were well behind in 24th place with 0.6. Once the warriors return, that number should improve.
Overall, The Game took 10th place for the book in the weekday Prime (MF 6a-7p) with a share of 3.7. The station also took 16th place for the entire week (M-SO 6a-Mitte) with a 2.5 share.
With the entry into the autumn book, The Game has revised its line-up. The station now offers The Morning Roast from 6 a.m. to 9 a.m., Mark Willard and Dan Dibley from 9 a.m. to 12 p.m., Steiny and Guru from noon to 3 p.m., Damon Bruce and Ray Ratto from 3 p.m. to 6 p.m., and Matt Kolsky and Company from 6 p.m. until 10 p.m.
