Hongkongers are paying extra for vegan magnificence merchandise: Right here’s why

Alongside vegan beauty products from much-loved international brands like Aesop, Le Labo and Aveda, Hong Kong is seeing an increase in these offerings from homegrown labels. Tatler dives into the trend and what consumers need to know

The vegan beauty market is on the rise. It is expected to grow by 6.31 per cent annually worldwide by 2028, and the Asia Pacific anticipated to be fastest-growing regional category in this market, according to a 2023 study by Research and Markets, a Dublin-based market research agency.

This increasing demand is thanks to more and more people leaning towards ethical and sustainable alternatives in all areas of their lives. “In a post-Covid world, the pursuit of health and wellness has become a top priority for many, especially those [leading] a busy and stressful lifestyle. The desire for vegan skincare products is a by-product of that,” Dorothy Chau, founder of the Hong Kong homegrown vegan beauty brand Pretti5, tells Tatler in an email interview.

“Vegan beauty products are crafted with a strong emphasis on plant-based ingredients. Plants are often rich in vitamins, minerals, antioxidants and other nutrients that can nourish and rejuvenate the skin.” This could eliminate concerns surrounding common allergens found in animal-derived beauty products, like eggs and dairy, she adds.

Read more: Vida Glow founder Anna Lahey on edible beauty supplements and why they are becoming so popular

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