Good Glamm Group companions with Serena Williams to launch ‘Wyn Magnificence by Serena Williams’
From one of the most competitive people to ever walk the planet, Serena’s beauty philosophy is decidedly not. “Beauty is a field where everyone wins,” says Serena. “You set and define your own personal goals and standards. WYN isn’t about being THE best, but your best.” Serena’s drive to give her best has always been coupled with authenticity through beauty: from the early beaded braids to nails that grew bolder each season and her signature cat-eye, Serena Williams has proven that beauty has the power to make a statement without saying a word.
YOUR STRENGTH. YOUR BEAUTY.
But Serena also knows when words matter – all WYN BEAUTY products and shades were intentionally named as personal affirmations – like the ones Serena wrote down in her “match books” and relied on in the locker room before playing—Brave, Momentum, Shine, Discover, Push, Build, Move, among others. The WYN Chartreuse hue of the packaging, which represents an energy and determination that is signature Serena, along with gold accents to celebrate her gold medals and netting design will be featured in a first-of-its-kind eye-catching brand expression in select Ulta Beauty stores. As the largest and premier beauty destination in the U.S., the exclusive retail partnership will fuel discovery and allow more people to experience WYN BEAUTY nationwide.
“At Ulta Beauty, we’re committed to celebrating beauty in all its forms so that everyone can express themselves through the products we offer; WYN Beauty is a shining example of this,” said Monica Arnaudo, chief merchandising officer at Ulta Beauty. “Since meeting Serena several years ago, it was clear her passion for beauty would lead to a brand and product collection that embodies her winning spirit and brings a new perspective to makeup that beauty enthusiasts desire.”
