Ketmanee outlined beauty products that would be trending this year:
• Anti-aging products;
• Skincare and makeup products from natural extracts that benefit from concerns over safety;
• Beauty foods, such as vitamins that benefit from consumers’ values and lifestyles;
• Cosmetics that make skin look hydrated;
• New technologies and innovations such as AI that transform the beauty market.
However, she said she did not expect the government’s 10,000-baht digital wallet handouts to stimulate the beauty market, as people would prioritise purchasing necessities.
