Beauty

Watsons’ Blue Magnificence vary seeks to extend accessibility to sustainable private care


The “great success” of the Naturals by Watsons’ Blue Beauty range in Hong Kong, Thailand and Taiwan in April has prompted its introduction to Malaysia, Singapore and Philippines markets this month.

This series of products consist of shower gel, body lotion, shampoo and conditioner that are formulated with over 94% natural origin ingredients.

Each packaging bottle is made of 100% recycled ocean-bound plastic, which is defined as abandoned plastic waste located within 50km from shores where waste management is inexistent or inefficient.

“The Blue Beauty range is part of Watsons’ initiatives to support AS Watson Group’s pledge to reduce the overall impact of plastics used in its exclusive (in-house) brand packaging.

“In order to promote a sustainable lifestyle, we offer a free cotton shopping bag with purchase of this range. In some markets like Hong Kong, we collaborate with NGOs and make donations to support ocean protection when customers buy any product from this special edition,” ​Caryn Loh, Managing Director of Watsons Malaysia & Regional Exclusives Director at Watsons International, told CosmeticsDesign-Asia​.

In addition, the firm aims to raise awareness of ocean-bound plastic and encourage consumers to join in the fight against plastic waste while enjoying quality and sustainable personal care products.

“Every year, 14m tons of plastics, equivalent to the weight of over 140,000 blue whales, enter the ocean. By 2050, the weight of plastics in the ocean is projected to surpass that of fish, and a major contributor is ocean-bound plastic. This would affect at least 700 marine species and result in the death of 100m marine animals annually.”



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