There’s no doubt that the best part of being a beauty editor is getting to try the latest beauty innovations. Beauty journalists are amongst some of the (very lucky) first to test out new launches, often weeks or even months ahead of a product’s launch date. Whether it’s the latest high-tech skincare, the very best hairstyling tools or the most coveted makeup and fragrance brands, there’s a real rush of excitement whenever a parcel arrives at the Who What Wear UK office.
From bronzers and the best nail polishes to mega moisturisers and cleansers, between myself and our network of beauty experts, virtually no launch goes untested. But with so many new drops every single day, each with claims as groundbreaking as the next, how is anyone actually supposed to know what’s any good? Even as a beauty editor, it can often be overwhelming with the sheer amount of choice we’re now presented with.
To cut through the noise, I’ve put the latest launches and products to the test to see if they’re really worth your hard-earned money—because splashing out and ending up with a beauty dud is so disappointing. I dedicated some time this month to testing, trialling and monitoring every single launch that came my way so that I could put all of the best new products into one convenient space. So, if you want to find out which of the best new beauty products made a lasting impression on this tough-to-please editor this month, then you’ve come to the right place.
Ahead, keep scrolling for the 10 best new beauty products of the month.
This Month’s Best New Beauty Products:
Supergoop!
Glowscreen SPF 30
If you know me, you’ll know that Supergoop! Glowscreen is my ride-or-die tinted SPF for a lit-from within glow with zero shimmer or glitter. I love it so much for a ‘no makeup’ look that I’ve since put friends and colleagues onto it too. It was previously only available in one flexible shade in the UK, but Supergoop! has now launched three new additional shades that can stretch to suit all different skin tones. The original shade, Sunrise, is a golden champagne hue that works well on light skin; Dawn has a pink pearl finish that’s great for fair skin; Golden Hour has a bronze glow that blends perfectly on medium and tan skin tones; and Sunset leaves a luminous glow on deep complexions. I’ll never stop raving about this SPF.
Milk Makeup
Cooling Water Jelly Tint
Our junior beauty editor Grace Lindsay has been raving about these Milk Makeup Cooling Water Jelly Tints and I have to agree, they’re so much fun. The TikTok-viral twist-up lip and cheek stick reveals a wobbly middle that jiggles just like jelly, and imparts a popsicle-like stain to lips and cheeks. A word of caution—they’re seriously long-wearing, so once you apply these, they’re not going anywhere for the rest of the day, making them great if you often find your blusher disappearing, or prefer a stain finish that melts into the skin. There are four shades to choose from, including Spritz, a pink coral which is my personal favourite; Burst, a juicy pink hue, Chill; a vibrant red and Splash, a deep blackberry shade. Nab them while they’re still in stock.
Cécred
Nourishing Hair Oil
I could well be a little biased as a Beyoncé fan, but, I’m really enjoying using the products from her new hair line, Cécred, which caters to all hair types and forges together science with generational hair ingredients and rituals. Having tested some of the products over the past couple of weeks, my recommended pick is the Nourishing Hair Oil. It has multiple uses, from sealing in moisture and adding shine to making hair feel more manageable. Much of the range is scented with Cécred’s signature fragrance, temple oud, which I can only describe as the most luxuriously floral oud I’ve tried, leaving hair lightly scented and noticeable with every swish (if you’re reading Bey, please bring this out as a hair perfume too). It has a cocktail of 13 nourishing oils, making it great for those with medium, thick and textured hair types that require extra hydration and lustre in their routine.
Deesse
Deesse Pro Sculpta by Deesee Pro
I’m well aware of the eye-watering price tag with this device, but, it does combine microcurrent (AKA electrical muscle stimulation), LED and radiofrequency—all brilliant modalities that you’ll often see in clinics to sculpt, brighten and tighten the skin.
Having tested it for a couple of weeks, I’m seeing some great results and unlike some other facial gadgets, it’s not at all cumbersome —I actually want to use this. It features a couple of different settings so you can target concerns most suited to your skin, and you can use it with any water-based serums in your routine (no having to purchase a branded formula here). It’s recommended to use every other day, and with just a three minute-treatment on each area, so it’s easy enough to fit into a skincare routine.
I’ve been making use of all the settings and have seen the LED helping my skin look more even-toned, while the radiofrequency helps to heat and contract collagen fibres for firmer and plumper skin with use. The microcurrent takes some getting used to if you haven’t tried it before. As it targets the muscles with a painless electrical current, you do get some involuntary lip twitches (which made for some great Whatsapp group chat content) as it gets to work to lift the muscles for a temporary sculpted effect if you’re getting ready for a special occasion.
Chanel
Baume Essentiel in Mermaid Glow
Loved by celebrity makeup artists and beauty lovers alike, Chanel’s Baume Essentiel highlighting sticks have become a modern icon for imparting a dewy glow to the skin, so much so that you have to move fast if you see them in stock. For Spring/Summer, Chanel has launched a new shade, Mermaid Glow, which has subtle specks of pink and gold shimmer. And it’s so incredibly pretty. Apply it on cheekbones, on eyelids or on the lips for a touch of dewy shimmer.
Redken
Acidic Color Gloss Treatment
If shine is a hair goal, then try Redken’s latest treatment, which adds serious mirror and lustre with some clever science that actually works. It’s part of a 4-step treatment of shampoo, gloss, conditioner and a heat protector that helps to bring hair to the sweet spot of the pH scale. When hair is damaged and compromised, it leans more alkaline, but this treatment helps to make your hair more acidic, which is key to unlocking shine and smoothness. Having thick and frizzy hair that’s had it’s fair share of heat and colour damage, my hair is often dull and lacklustre but this has delivered some brilliant gloss to my lengths. It can also be used on hair that hasn’t been coloured for additional shine, or as a top-up to coloured hair to help keep your hair colour looking glossy in between salon appointments.
Kosas
BB Burst Tinted Gel Cream
I received a lab sample of this launch back in January, and I’ve been dying for it to launch ever since so that I can finally talk about it. It’s a tinted gel cream that lends lightweight coverage with a helping hand of hydration that floods skin with moisture to make your complexion look vibrant and dewy. It becomes at one with your skin as opposed to some glowing foundation bases that sit on the skin. It’s the perfect skin-perfecting tint that will see you through the spring and summer months. The first time I wore this, I had someone tell me my skin looked great—so this is a keeper.
L’Oréal Paris
Lumi Glotion
Speaking of glow, L’Oréal Paris’ new Lumi Glotion has also been another MVP for adding radiance into my makeup bag this month. The luminous, subtly tinted formula adds a pearlescent sheen to the skin that can be worn alone, mixed with foundation or used on cheekbones as a highlighter. And at just £12, it’s very hard-working multipurpose product I’ll be reaching a lot for over the coming months. It comes in four flexible shades and is infused with moisture-drawing glycerin and nourishing shea butter, which makes this formula particularly great for those with dry or dehydrated skin. It dries down quickly into a non-greasy finish, making it perfect for morning when you just want no fuss on the makeup front.
Summer Fridays
Jet Lag Overnight Eye Serum
Perhaps it’s because my thirties are soon approaching, but my eye area needs some extra attention right now. Following in the success of Summer Fridays iconic Jet Lag Mask comes the Jet Lag Overnight Eye Serum, which contains all the good stuff the eye area needs to look rested and refreshed. Retinol and retinyl linoleate (a plant-based vitamin A) help to plump fine lines, hydration glycerin and soothing ceramides, while licorice helps to diffuse puffy under eye situations. It’s guaranteed eight hours of sleep in a luxe serum texture.
Erborian
Super BB Concealer
I’ve long loved Korean brand Erborian’s formulas—it’s BB and CC creams are iconic—and now there is a matching BB concealer joining into the mix. This concealer has a serum-like texture, which not only melts into the skin, but delivers coverage alongside niacinamide and ginseng, which are great ingredients if you’re looking to address dark circles. It has a satin finish that hydrates the eye area without slipping and sliding into fine lines. It’s a dreamy formula that looks undetectable on the skin.
Shop More New Beauty Products:
Sam Chapman x Beauty Pie
The Blushy Lip & Cheek Tint
Price shown is members’ price.
I inevitably become obsessed with every single thing Beauty Pie brings out, and its latest collaboration with Sam Chapman features a curated edit of nine very wearable and easy-to-use makeup products, from soft matte liquid lipsticks to creamy metallic eye pigments that are sure to provide your makeup bag with a modern update. My top pick is this versatile red-brown lip and cheek stick which can be used on cheeks and lips to lend a sheer, glossy hint of colour on the go. It’s been formulated to work on all skin tones and can be layered to build colour intensity, and the finish is simply stunning.
OPI
X/PressOn Nails in Throw Me a Kiss
I’ve been harking on about OPI’s new press-on nails to anyone who will listen. After having to give up gel nails after developing an allergy, I’ve been looking for a long-wearing alternative to replace my in-salon manicures. And these OPI press-ons are it. I kid you not: they lasted almost two weeks, and everyone has asked me if they’re gel. They come in a curated edit of chic shades including OPI’s classic Bubble Bath and Big Apple Red, as well as different lengths and finishes. They’re also reusable, which is a huge bonus. I bought the Throw Me A Kiss set, which has a soft pink chrome effect, and at £16, they’ve become an affordable way for me to do my nails without any of the fuss, smudging or chipping that comes with polish. Excuse me whilst I go and order all the other shades.
Act+Acre
Showerhead Filter
I’m sure my friends are sick of me talking about how much installing a shower filter has transformed my hair and scalp health. If you live in a hard-water area like me, you’ll know what a difference it makes when you go abroad and the water is softer. Your hair is softer, your skin feels more comfortable and your scalp is often less irritated. This shower filter allows you to tap into all those benefits without having to relocate by filtering out metals, chlorine and other impurities which can cause issues. It’s unlocked smoother hair with more vibrant colour and left my scalp and skin feeling less irritated after showering. It’s a very worthwhile investment.
Kérastase
Première Anti-Frizz Reparative Filler Serum
Another hair hero this month is Kérastase’s Première Repairing Anti-Frizz Filler Heat Protecting Hair Serum. If like me, frizz is a big bugbear for you, applying this through your lengths before blow-drying will make all the difference. It leaves my hair smooth, silky and with a bounce I’ve only previously achieved after a salon visit. I love that it has built-in heat protection and works to repair damage, whether from colour, heat or over-processing. I’m particularly fussy about hair products, but this has left my hair so silky and pristine-looking that it now has a permanent spot amongst my products.
Serge Lutens
La Fille Tour De Fer Eau de Parfum
In early February, I was lucky enough to get a sneak peek at Serge Luten’s latest fragrance, La Fille Tour De Fer, which was unveiled in Paris. And it really is a beautiful perfume if you’re big on rose or iris notes. The fragrance’s name translates as The Iron Tower Girl, and it’s inspired by the stark lines of the Eiffel Tower, conjuring a rebellious Parisian with pink berry essence, Turkish and Bulgarian rose and a generous dose of iris. It’s powdery and floral with a defiant streak, and I know I’ll want to embrace that energy as we head into spring.
Skin Rocks
The Control Acid
Skincare queen Caroline Hirons has launched not one but two new acid-based toners: The Control Acid and The Gentle Acid. My acne-prone skin has been experiencing some stubborn congestion around my cheeks, and this is doing an amazing job at de-clogging blocked pores and reducing excess oil all without irritating its sensitive side. Now that my skin has cleared, I’m using it as a preventive treatment to halt breakouts and blackheads in their tracks before they form. For those who require gentle exfoliation for a healthy glow, The Gentle Acid (£49) is a must-try, with PHAs and antioxidants to unlock radiance without causing irritation.
Reome
Three Suns Balm Cleanser
Since Reome launched with its Active Recovery Broth (truly one of the best serums I have ever tried), I’ve become utterly obsessed with the brand. From the chic packaging to the efficacious bio-fermented ingredients, it’s become a staple in my routine when my skin needs to be restored and soothed. So you can imagine my excitement when the brand launched its cleanser this month. Three Suns Balm is a cream-balm cleanser that feels so incredibly luxurious that I actually look forward to taking off my makeup. It leaves skin thoroughly cleansed yet hydrated and supple, and the formula contains bioflavonoids and bioactive ingredients to nourish the skin. I’m recommending this to everyone with dry skin in need of extra moisture from their cleansing step. As it’s a cream cleanser, this may be too heavy for your skin if you’re oily or acne-prone.
Tatcha
The Matcha Cleanse
This cleanser was just as sensorial as I was expecting a Tatcha launch to be. With a jelly-like texture, it’s formulated with willow bark and Japanese coix to decongest pores, reduce oiliness and help control shine throughout the day. I’ve been enjoying it as my morning cleanser and as a second cleanse at night after removing my makeup. It leaves your skin feeling cleansed and smooth without any tightness, which can often be the case with gel cleansers aimed at reducing oil. In fact, I’ve noticed my makeup looking better throughout the day, and the dreaded shine is indeed mitigated.
Glow Recipe
Watermelon Glow Niacinamide Hue Drops in Sun Glow
Glow Recipes’s TikTok-viral Dew Drops now come in a tinted bronze hue, and I’m obsessed. With spring just around the corner, I find myself wanting to reach for lightweight base products that give me a glow without the faff and heaviness of foundation, and this is one of those products. If you’re unfamiliar with the OG formula, it has a hydrating gel texture with niacinamide to leave skin instantly glowy and impart a long-term radiance too. This variation has the addition of a bronze hue, which I’ll admit looks a little scary in the first instance, but it blends out into a transparent glow that leaves skin gently sunkissed. It’s ideal for when you don’t want to apply a full face of makeup but still want a light glow.
Paula’s Choice
6% Mandelic + 2% Lactic Acid AHA Liquid Exfoliant
As a loyal fan of Paula’s Choice’s iconic BHA Liquid Exfoliant, I’ve been excited to try this newest launch, which uses mandelic and lactic acids to soothe, gently exfoliate and brighten the skin. Impressively, it has been clinically proven to improve skin texture, enhance its barrier and brighten the complexion after eight weeks. I can attest that it really does leave skin soothed and radiant, and I’ve seen a great improvement in my skin texture from past acne scarring. Unlike other acids, mandelic has a larger molecule size, which makes it gentler on the skin, and it’s also a great exfoliating alternative to those with darker skin tones, which can be prone to post-inflammatory pigmentation with glycolic acid-based treatments. It also contains lactic acid which helps to gently exfoliate and give the skin a radiant glow.