The Greatest Restricted Time Offers We Discovered

Mark your calendars and grab your wallets, it’s time for one of our favorite shopping holidays of the season: Ulta’s Semi-Annual Beauty Event.
Now and through the end of the month, Ulta is offering 50 percent off on top brands, like Anastasia Beverly Hills, Peach & Lily, and Bumble and bumble. But there’s a slight catch: Shoppers will only know which products are discounted during their respective sale weeks, and each deal only lasts for 24-hours.
Here, we’ve found the best deals to shop now and look forward to later. From drugstore must-haves to celebrity-approved perfumes, these markdowns are definitely worth keeping tabs on. You know the feeling beauty lovers get when they have a package on the way? Be prepared to feel like that through the entirety of March, thanks to Ulta’s exclusive price drops.
And keep this page bookmarked as we’ll continue updating it with even more Ulta Semi-Annual Beauty Event deals as soon as they’re revealed.
Friday, March 8, 2024
The first day of Ulta’s Semi-Annual Beauty Event kicks off with markdowns on coveted routine picks like Estée Lauder’s Advanced Night Repair Synchronized Multi-Recovery Complex Serum (there’s even a deal on a two-pack), and the top-rated Brow Definer pencil from Anastasia Beverly Hills. We’re also eyeing discounted cleansers from Peach & Lily and Clinique, along with Bio Ionic’s salon-ready Smart-X dryer and diffuser set.
Saturday, March 9, 2024
A number of beloved makeup staples are discounted on the 9th. Featuring markdowns on artist-loved brands like Nars, Fenty Beauty, and Benefit, you’ll have all the makings for a flawless look. We’re also eyeing singer Billie Eilish’s first eau de parfum on rare sale for a limited-time.
Sunday, March 10, 2024
Sunday is one of the best days of Ulta’s beauty event to round out your routine with viral product favorites. Save big on items like Olaplex’s highly popular No. 6 Bond Smoother, along with MAC’s new makeup-prepping serum, some of which you’ve probably been seeing all over your TikTok feed. And to keep unsightly creasing at bay, might we suggest adding Beautyblender’s Power Pocket Puff to your shopping cart while it’s on sale?
Monday, March 11, 2024
Anyone looking for silkier, shinier hair or lip stains you won’t need to reapply after eating and drinking should make a plan to shop Ulta’s March 11th sales. We’re planning to snap up Sacheu’s Lip Liner Stay-N Peel Off Tattoo, plus, a matching shampoo and conditioner set from the experts at BioSilk.
Tuesday, March 12, 2024
You can enjoy 50 percent off discounts on celebrity-favorite beauty products, like singer Halsey’s makeup line about-face, Jennifer Garner’s go-to hair oil (online only) and more, on the 12th.
Wednesday, March 13, 2024
From discounts on hair tools to all the products you need for glass skin, the retailer’s limited-time deals on Smashbox primers and CosRX skincare this month are almost too good to be true.
Thursday, March 14, 2024
On the 14th, Ulta shoppers can take advantage of price drops on splurge-worthy beauty tools. We’re keeping tabs on top beauty picks like the pore-clearing Dermaflash, Babyliss’s viral hot rollers, and luxury skincare from Kate Somerville.

Tatjana Freund is Hearst’s Fashion & Luxury Commerce Editor, covering beauty, fashion and more across multiple brands. Previously, she worked at ELLE.com and Marie Claire. She’s a fan of whiskey neat, podcasts that give her nightmares, and one time Zoë Kravitz laughed at a joke she made.