The Greatest Magnificence Pie Merchandise: 15 I will At all times Suggest

As a beauty editor, there are lots of different and new beauty products that land on my desk. The truth is, these days there are just so many new beauty launches to keep up with. It seems like there is a new celebrity skincare/makeup/fragrance launch every week, and that’s on top of the many pre-existing beauty brands who are already offer so many options. It can be a real minefield to navigate what products your skin needs, how to build a skincare routine and what products are actually worth the money. After all, there is nothing more infuriating than throwing your hard-earned money at an over-hyped or expensive product that ends up not fulfilling its promises.

However, there’s a little-known beauty industry secret that you might not know about. Typically, when you see a new beauty product launch, the price tag won’t factor in just the cost of the formula. Take a moisturiser that retails for £130 for example. It won’t actually cost that amount to produce in the factory. A cut will be factored in to go to marketing the product via advertisements, a cut might go to a celebrity ambassador, a cut for the retailer’s margins, and the list goes on. That moisturiser might only cost £10 to produce, but the retail price will be bumped up from the middlemen involved in between bringing it from the factory and into the store. Before you know it, it has a much bigger price tag.

There aren’t many brands that I would call revolutionary, but when Beauty Pie launched in 2016, beauty editors were all in agreement that it was something very unique, which isn’t a term we throw around lightly in this industry. Beauty Pie’s founder, Marcia Kilgore (who is also the brains behind Soap & Glory, Bliss and FitFlop) saw the opportunity to bring the incredible formulas direct from the factories, without the mark-up of the middlemen. The savings are passed straight on to you, so that moisturiser that costs £130 can be yours for around £10 mark.