For nearly 15 years, Amour Vert focused most of its business in the San Francisco Bay Area, where the company was founded by two entrepreneurs who believed that clothing needed to be more environmentally friendly.

But the women's fashion company, which describes itself as “French-inspired design, California-natural style,” is ready to conquer Southern California, with several stores set to open in the area next year. At the same time, Amour Vert is moving its headquarters from San Francisco to the heart of Los Angeles' fashion district, leasing space in The New Mart, a historic building that houses contemporary clothing showrooms and the biannual Designers and Agents trade show.

“It's a strategic realignment to maximize our opportunities,” said Dominique Mikolajczak, who was named CEO of the company last year after spending more than three years on the board. “Southern California is a fashion hub and Northern California is a technology hub.”

Amour Vert just opened its first Southern California location in Long Beach, in a relatively new open-air mall in the coastal city 30 miles south of LA. The mall, known as 2nd & PCH, is located on Pacific Coast Highway, with a massive Whole Foods Market as its anchor and several trendy shops, including Lululemon, Johnny Was and Free People.

This growing retail offering will soon be joined by stores in the Irvine Spectrum, a massive outdoor mall in Orange County, and in San Diego at the Westfield UTC shopping center. This summer, Amour Vert will open a store in Manhattan Village in the affluent Manhattan Beach neighborhood, where homes sell for at least $2 million.

Next year, the sustainable clothing and accessories label, most of which are priced under $300, will open a store in Westfield Topanga, adjacent to the affluent Calabasas and Hidden Hills neighborhoods where the Kardashians live.

At an Amour Vert store. Courtesy: Amour Vert

Before entering the Southern California market, Amour Vert had seven stores, all in Northern California, except for one store in Chicago. It seems logical that Southern California, just down the road, would be the next step in retail. However, moving the headquarters from San Francisco to LA is a dramatic move after years in Northern California, where residents have long supported environmentally friendly efforts to combat climate change.

This shift south is part of a restructuring and re-orientation of the company, which began with the creation of a cleaner logo and the redesign of stores with a more elegant look and neutral colors instead of wood-heavy elements. Additionally, fashion styles will feature finer details and higher-quality craftsmanship to enhance the look, made from recycled cashmere, linen, repurposed cotton waste, sustainable silk and upcycled fabrics.

By being based in LA, Amour Vert is closer to its fulfillment center, which is an hour east of downtown. Much of Amour Vert's clothing now arrives at the Port of Los Angeles, as apparel production has moved overseas from Northern California. Currently, about 80 percent of production is done in factories closer to fabric suppliers. For example, the recycled cashmere items added last year are made in China, and the linen styles introduced last summer are made in India. Other production locations include Portugal and Turkey.

Dominique Mikolajczak. Courtesy of Amour Vert.

With its offices in the New Mart, Amour Vert hopes to capture more wholesale opportunities as store buyers visit the building, which has more than 100 showrooms. And it will be closer to the country's largest garment manufacturing center, which employs more than 40,000 factory workers.

Amour Vert was founded by Christopher Frehsee and Linda Balti at a time when there weren't many sustainable fashion lines. Balti came up with the idea after reading that the fashion industry is one of the most polluting in the world, second only to the oil industry. Her first collection consisted of five pieces that combined her love of French fashion with the casual vibe of California, with a label whose name means “green love” in French.

The founders are no longer with the company. Currently, Amour Vert's lead investor is Greenwich, Connecticut-based Emil Capital Partners, which has tapped Mikolajczak to take the company to the next level. While the CEO is expanding the label's retail arm to Southern California, he is thinking about one day opening stores in other areas of the country. “Retail has made a huge comeback after the pandemic. I think people wanted to go out and experience things,” Mikolajczak said. “We continue to see this extremely strong retail trend, which encourages us to accelerate our expansion.”

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It has the potential to become a snowmaker of epic proportions: A brutal winter storm sweeping through California is expected to bring rain, sleet and snow from the Oregon border to the deserts near Mexico.

Forecasters say “all eyes” are Thursday through Saturday, when even Southern California could see several feet of fresh powder in the mountains around Los Angeles. The National Weather Service has issued a snowstorm warning in the mountains of LA and Ventura County – only the second time since a similar storm in 1989.

“It’s bringing all that cold air to Southern California — we’re getting the full brunt,” meteorologist David Sweet said of the incoming system.

Temperatures were expected to be as much as 20 degrees below normal and snow was already beginning to fall in parts of Antelope Valley by Wednesday afternoon, while hail pounded the sidewalk in Highland Park and Pasadena. Local residents reported a snow drift in La Crescenta, and 50 mph gusts raged in Thousand Oaks and Agoura.

“It’s got the cold air, it’s got the humidity, it’s got high winds,” said Sweet, who works with the Oxnard Weather Service. “This is an ideal situation for a large weathermaker with enormous implications.”

In the Los Angeles area, snowfalls at elevations of 4,500 feet or higher could be as high as 5 feet, with some isolated instances of snow as high as 8 feet, according to forecasters. Areas at elevations of 2,500 to 4,000 feet — including Tejon Pass — could see up to 12 inches of snow, while areas at 1,500 to 2,500 feet could see up to 4 inches, including Antelope Valley.

The Weather Service also issued a flood warning for large parts of Ventura and Santa Barbara counties, where up to 5 inches of rain is possible between Thursday evening and Saturday afternoon.

This week’s storm is unusual even in a winter of unusual events, climate experts say. The state was already defying forecasts for a dry La Niña-driven winter when a series of nine atmospheric river storms battered California in January — the wettest three-week period on record, state officials said.

Early February marked a notable return to drought, with less than an inch of rainfall across the country. Now local residents are being battered by winds and are faced with dangerous driving conditions and snow. Should projections materialize, the LA and Ventura County mountains could have the “greatest amount of 24- [to] 48-hour snowfall for decades,” according to the weather service, which rivals the 1989 winter storm.

Daniel McEvoy, a regional climatologist at the Western Regional Climate Center, said the rare system is part of a larger circulation pattern in the western United States that has lasted through most of the winter and has trapped a lot of cold air.

“This has been one of the coldest winters for many places in many decades,” McEvoy said, “so the fact that we’re having another cold storm this winter isn’t that surprising, but the magnitude — and what the ingredients are at the facility that.” particularly affecting Southern California looks pretty rare.

The depression formed off western Canada, he said. Within the system are several “waves of energy” driven by the flow of the jet stream, or air currents in the upper layer of the atmosphere that direct weather systems from west to east.

While not like the “classic” atmospheric flows that hit the state in late December and early January, the system will combine with moisture over the Pacific as it moves south, signaling heavy rain and snow.

The impact of the storm is expected to be widespread and potentially dangerous throughout California, including “large swaths of our freeways and freeways that are covered in snow,” said Hannah Chandler-Cooley, a meteorologist with the Sacramento Weather Service. The agency is advising people to avoid travel, especially between Thursday afternoon and Friday, and to prepare for hazards like fallen trees and power outages.

On Wednesday night, reports of snow and sleet — or giving way to hail — poured in from residents in several areas across the state, including downtown Sacramento, the San Joaquin Valley and the Santa Cruz Mountains, with officials warning of worse severe weather.

Around Sacramento, the main problem are the foothills and mountains, as well as the northern Sacramento Valley, where snow could lie at elevations of up to 500 feet — basically down to the valley floor, Chandler-Cooley said.

In the San Francisco Bay Area, the best chances for accumulation are around the Santa Lucias on the Central Coast, according to NWS meteorologist Brayden Murdock. Though the storm has been relatively dry so far, it will soon gain some moisture as it makes its way south toward LA, he said.

“It’s a rare setup for us,” Murdock said. “If this whole system had been shifted a little more to the east, it probably would have been more of a dry, strong wind event, but since it has the ability to interact with the Pacific, that’s why we get all this moisture on top.”

High winds in the Bay Area have knocked over trash cans, basketball hoops and shopping cart holders. A gust of 73 mph was recorded on the Golden Gate Bridge on Tuesday afternoon, while an anemometer on San Francisco’s Twin Peaks measured one at 63 mph.

Firefighters and law enforcement responded to a series of downed trees and branches, including a eucalyptus, falling on the westbound lanes of Interstate 80 on the Bay Bridge, blocking the tunnel. And at least one building in San Francisco has had its roof partially blown off.

Power outages in Northern California and the Central Coast were also widespread — more than 172,000 at peak Tuesday night — and several communities, homes and businesses were still without power Wednesday. In Menlo Park, traffic lights from the 101 freeway to El Camino were mostly out of order.

Further inland, a six-mile stretch of Interstate 15 near California’s Nevada border was closed for about 12 hours in both directions on Wednesday due to icy road conditions as the onset of the storm moved into the region.

Meanwhile, Southern California is bracing for rain and snow to increase Thursday through Friday.

“All systems are headed for a large and unusual storm,” the weather service said in its afternoon update.

Tommy Perez, 41, of Palmdale, said he remembered seeing 2 feet of snow in the area about five years ago.

Perez, who picked up a meal from the California Fresh Grill, said he and his family heard about the approaching storm and decided to pack snow chains in case road conditions got tough.

“We have things for the car just in case,” said Perez.

California Department of Transportation spokesman Marc Bischoff said the agency already had 24-hour crews stationed on the Grapevine, where they deployed snowplows and sprinkled brine on the roads to keep them from freezing.

“We’re always worried about the mountain regions because that’s where the precipitation will fall first, and especially because the snow depth will be so low and the temperatures will be so cold,” said Bischoff. In addition to the Grapevine, CalTrans also focused on State Routes 14, 58 and 33 as well as State Routes 2 and 39 in the Angeles National Forest.

“If you don’t have to drive anywhere on one of these roads for the duration of the storm, then don’t drive — it’s the best choice you can make,” he said. He added that State Route 33 has been closed since January’s atmospheric river storms, so those tempted to take that road to view the snow “can save themselves a trip.”

Referring to last fall’s seasonal outlook, which predicted another dry winter, climatologist McEvoy said the wet system points to long-term forecasting challenges. Since about November, the jet stream has been carving out an area of ​​deep pressure that persists across much of the west coast.

“The atmosphere has locked into this pattern this winter and it doesn’t look like it’s going to break any time soon,” he said. “It’s a pattern we haven’t seen in the West in a long time.”

But on Wednesday afternoon the sky was still blue at the Tejon Pass where Jenifer Natto from Bakersfield was shopping. Natto said she wasn’t worried about the storm, although her home lost power Tuesday night due to high winds.

“I have plenty of food and a gas fireplace,” Natto said, adding that she intends to stay indoors while the storm hits. “I have no plans to go anywhere this weekend.”

The post Snowmaker storm of epic proportions shifting into SoCal appeared first on DAILY SAN FRANCISCO BAY NEWS.

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Los Angeles and San Francisco were able to enter California’s least restrictive coronavirus on Thursday, despite having more infections per capita than some other populous boroughs.

The reason for this is that they continue to test for the virus more aggressively than elsewhere, despite the nationwide focus on vaccinations.

Under California’s four-tier, color-coded system of resumption of business and other activities, a county that performs more testing is rewarded by lowering its rate of virus cases. The lower the fall rate, the lower the restrictions.

Although neighboring Orange County has a lower per capita case rate and San Bernardino County has a similar one, Los Angeles moved to the lowest tier – yellow – this week as the rate was adjusted to run more testing while the other two Districts stayed orange, one step higher.

The same dynamic played out in the San Francisco Bay Area. Marin County had a lower number of infections per capita than San Francisco, but stayed a notch higher because there weren’t as many tests done.

Dr. Clayton Chau, health officer for Orange County’s 3.2 million residents, questioned the state’s decision to allow counties doing more testing to allow more business.

“I’ve always thought the adjusted rate gave people a false sense of security,” Chau said in an email.

The latest state data shows an average of 655 tests per 100,000 residents in Los Angeles County and 586 tests in San Francisco. The corresponding numbers in Orange and San Bernardino were 288 and 286, respectively, while Marin was 410.

To hit the lowest level, which is yellow, a county must have fewer than 2 new confirmed cases per 100,000 people per day. Los Angeles, which has about a quarter of the state’s nearly 40 million residents, had three cases, but that number was adjusted to 1.6 based on the testing level. Orange County’s unadjusted rate was 2.4 while that of San Bernardino was 3.

In San Francisco, the rate was adjusted from 2.9 to 1.8, while Marin only increased from 2.8 to 2.5.

When the animal system was introduced last summer there was no vaccine, and state officials wanted to encourage as many people as possible to get tested so that they can quickly identify voltage spikes in certain cases.

Barbara Ferrer, director of health for Los Angeles and the country’s largest district population of 10 million, said she was “happy with the testing rates and I have no concerns.”

California suffered more than 61,000 deaths during the pandemic and its cases exploded to record levels last winter. Now the infection rate and cases are among the lowest in the country.

That has allowed many more states to reopen, although there are still only seven out of 58 counties in the lowest area. Most – 39 – are in the orange row.

Governor Gavin Newsom has set a date for June 15 when the state is expected to return to normal operations, as long as vaccinations continue and coronavirus cases remain low. It wasn’t immediately clear what rules would apply after that date, but the move is expected to end the color-coded animal system in California.

Lucy Dunn, executive director of Orange County Business Council, said small businesses are better off under the current rules, but capacity constraints at more restrictive levels are hampering large venues like theme parks and convention centers.

They also limit activity in businesses like Disneyland’s cafes and shops, which reopened last week but are only 25% busy. If the county were in the yellow row, it could have 35% capacity.

“Where the levels matter, there are the big venues, high-profile economic multipliers,” said Dunn.

In Riverside County’s 2.4 million population, health officials have been so focused on getting people vaccinated that less attention has been paid to testing, said Jose Arballo, a spokesman for the county health department.

A decrease in testing was expected once people had their shots again, although testing was expected to continue for athletics, for example, he said.

Arballo said coronavirus cases in the county are declining, although it’s hard to know if switching from the orange to the yellow plains before the state reopens in mid-June would be enough.

That’s what Orange County businesses are looking for, Dunn said. She said it was not clear what public health regulations would remain in place if the metrics were dropped from county to county.

“When can we plan what this guide will look like?” She said. “Give us guidance on the next steps – because we are there and ready.”

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