CModel Data Inc., whose proprietary software helps companies operate more efficiently, is moving its headquarters from San Francisco to Birmingham, where the company plans to create 80 new jobs as it expands its operations, Alabama Secretary of Commerce Ellen McNair announced today.

The technology startup has developed its AI-powered Cora program to provide corporate decision makers with insights and recommendations that enable them to develop and implement successful growth strategies.

According to CModel, Cora acts as a decision support engine that aggregates a company's key business data and uses machine learning to analyze metrics, assumptions, and industry benchmarks to provide curated, expert-driven recommendations.

“The innovators behind CModel Data have developed a software platform that enables business leaders to break through the static and gain the insights they need to grow their companies,” said McNair.

“This promising company is another great addition to Birmingham’s growing tech startup scene.”

CModel was co-founded by Teasha Cable, Dr. Russ Muzzolini, and Jazmine Cable-Whitehurst in San Francisco. The company participated in Amazon Web Services' first Impact Accelerator in 2022 and the Build in Tulsa Accelerator in 2023.

Thanks to an investment from an Alabama-focused venture capital fund and broad support for its growth project, CModel is moving its headquarters from San Francisco to Innovation Depot in Birmingham, one of the Southeast's leading incubators for technology-focused startups.

“With the support of Alabama's targeted venture capital fund and the enthusiastic support of Birmingham's innovation ecosystem, we are excited to establish our headquarters at the respected Innovation Depot,” said Cable. “Moving to Birmingham aligns with our vision to make a meaningful impact and contribute to the thriving tech community here.”

“We want to further expand our commitment to growth, create new jobs and promote economic development in the region,” she said.

Teasha Cable is co-founder of CModel, a technology company that is moving its headquarters from San Francisco to Birmingham. (Post)

Growth plans

According to the Alabama Department of Commerce, the company chose the Magic City in Alabama rather than its hometown in California or other cities.

The Birmingham Business Alliance (BBA) estimates that the economic impact of CModel's growth plans in Alabama will be $4.1 million over a 20-year period.

In addition to the Department of Commerce and BBA, AIDT, Alabama's premier workforce development agency, also supports the project and provides services to CModel.

The project is also supported by the City of Birmingham, Jefferson County, Birmingham Bound, an initiative to promote the growth of the city's technology ecosystem, and the Alabama Futures Fund (AFF), a seed-stage venture capital fund focused on promoting and expanding entrepreneurial activity and economic development in the state.

Matt Hottle, partner at Redhawk Advisory and investment manager at AFF, said CModel is a startup that can “make a real difference” for its clients. AFF had previously announced it had invested in the company.

“Augmented intelligence platforms like CORA are typically financially prohibitive for mid-sized companies,” Hottle said in a statement. “Combining the latest AI and machine learning technology with model simulations to help companies make better decisions faster is a game changer.”

The Birmingham technology incubator “Innovation Depot” will be the new home base for the San Francisco-based technology startup CModel Data. (Article)

Local impacts

Officials in Jefferson County are optimistic about CModel's growth potential among Birmingham's growing list of technology startups.

“We are thrilled that CModel is making Birmingham its home,” said Mayor Randall L. Woodfin. “They join a growing list of companies in our city's emerging technology hub where world-changing innovations are being created. The creation of 80 jobs is a huge win for us.”

“I am grateful that CModel recognizes the value of investing in Birmingham. We welcome them to their new home and look forward to pursuing their vision to improve business efficiency.”

With the strong growth of homegrown technology companies in Birmingham, Jefferson County Commissioner Mike Bolin said the region's efforts to attract new technology-focused companies and talent are bearing fruit.

“CModel Data Inc. will be a wonderful addition to this community with its AI-powered decision intelligence engine,” said Bolin. “The 80 new jobs this company will bring to our area will provide excellent opportunities for a number of local families, and Jefferson County looks forward to working with CModel as they move to Jefferson County.”

BBA President and CEO Steve Ammons said the announcement of CModel's move underscores the organization's commitment to growing the tech scene in the greater Birmingham area.

“This innovative company will not only create 80 new jobs, but will also enrich our ecosystem with its cutting-edge technology,” said Ammons. “We are excited to welcome CModel to the Greater Birmingham region and support them on their journey to significantly increase business efficiency and economic development.”

This story originally appeared on the Alabama Department of Commerce's Made in Alabama website.

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A data tech company formerly based in San Francisco is moving its headquarters to Birmingham after an investment from the Alabama Futures Fund.

CModel Data Inc. is developing a data modeling and business intelligence tool which uses artificial intelligence, along with data, in generating business strategy simulations. The CModel platform helps business managers game out what’s needed to achieve specific business outcomes.

The amount of the investment was not disclosed. Founded in 2018, the Alabama Futures Fund, or AFF, offers seed-stage investment funding to companies in-state or willing to relocate here. CModel is the AFF’s 19th investment since 2018.

Redhawk Advisory serves as the investment manager of AFF. CModel was recruited to Birmingham through the combined efforts of AFF and Birmingham Bound.

According to CEO Teasha Cable, relocating to Birmingham is a unique opportunity for CModel.

“Relocating our company to Alabama marks the beginning of an exciting new chapter. With our recent investment from AFF and the support of Redhawk Advisory as a trusted partner, we are poised to unlock unprecedented growth and innovation,” Cable said. “Birmingham’s vibrant startup environment and Alabama’s strategic location are the perfect ingredients for our company’s success. We look forward to creating a brighter future, both for our business and the local community.”

CModel has developed a cloud-based software platform named “CORA,” which uses historical client-generated data, generative AI and input from human experts, along with curated data provided by business management experts.

CORA asks users a series of questions – beginning with generalized, high-level questions, before heading into more granular inquiries. Based on the answers, CORA will then run simulations to illustrate what business conditions are needed to achieve the user’s desired outcomes.

“CModel represents a startup that will truly move the needle for its customers,” Redhawk Partner Matt Hottle said. “Augmented Intelligence platforms like CORA are, usually, financially unattainable for mid-market businesses. Combining the latest AI and machine learning technology with modeling simulations that will help businesses make better decisions, faster, is a game-changer.”

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Presenters Matt Edmondson and Mollie King were quizzed by a man named Jonathan as part of the Have You Been Paying Attention Quiz on Sunday.

It sees the pair asked about things which have happened during the week by a listener – with the first question of the segment being about Peaky Blinders.

And it led to a gaffe with the Black Country Living Museum in Dudley, the answer to the question, being labeled as in Birmingham despite the museum’s obvious name.

Jonathan asked: “Peaky Blinders creator Steven Knight has said the story could potentially return to television with a new creative team. What museum is the series filmed in, in Birmingham?”

Matt said he “didn’t know it was filmed inside a museum” which was backed up by fellow presenter Molly. The male presenter added the show was something he “tried to watch” but he never warmed to it – despite joking he was jealous of the suits and flat caps, but would look like a “little chimney sweep” if he replicated it.

Matt added: “It’s got to be like a museum of old Britain, hasn’t it? When is it set, like around the war isn’t it? The museum of the 20s or 30s. Hang on, in Birmingham there’s a chocolate factory. No, is there a museum of chocolate? No, they wouldn’t film it there, that would make no sense.”

The two presenters asked to be put out of their misery – with Jonathan revealing the answer, although he got the name wrong – saying “It’s the Black Country Living History Museum” to which Matt responded: “of course, the BCLHM that one.”

And the presenter added: “I think there are people who worked on Peaky Blinders who are going ‘I don’t know the answer to that question’.

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1. Housing Company headquarters moved from San Francisco to Birmingham; Bringing 800+ Jobs to Alabama’s News Leader
2. Landing Joins Bay Area HQ’s Exodus on Exiting California – San Francisco Business Times
3. Landing, Shipt founder’s residential network, headquarters relocated to Birmingham WIAT – CBS42.com
4. Governor Ivey: Landing, a fast growing company relocating its headquarters to Birmingham, with plans to create over 800 jobs – Alabama Governor Kay Ivey I’s office
5. The fast growing Landing moves its headquarters to Birmingham and creates over 800 jobs made in Alabama
6. View full coverage in Google News

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MONTGOMERY – Governor Kay Ivey announced today that Landing, a company building a nationwide network of fully furnished apartments for members of its member model, plans to move its headquarters from San Francisco to Birmingham, where it will add 816 new full-time jobs, accelerating growth plans.

Landing’s move is made possible through a partnership with the state of Alabama, Jefferson County and the City of Birmingham. The hiring boom will bring Landing’s total workforce to 900 and the company’s total workforce to over 1,000 nationwide over several years.

“Landing is a fast growing company with an innovative business model and we are very excited to have its headquarters in Alabama,” said Governor Ivey. “This is great news for Birmingham and for the state as a whole, as it shows we have the workforce and skills needed to be an innovative company breaking new ground.”

Today’s announcement comes after a landmark year for Landing, which has seen a surge in flexible living demand that has fueled its rapid expansion across the country. Last year, the company saw 1,250% year-over-year growth, growing from just nine cities in early 2020 to over 80 today, with the number expected to be more than 100 by the end of the year.

“As a native of Birmingham, relocating our headquarters and expanding our team in Alabama was a natural transition,” said Bill Smith, Founder and CEO of Landing. “I am excited about the opportunity to continue growing Landing and offer my community new jobs and economic opportunities. As we expand across the country, we will be committed to the vibrant cities in which we operate and will strive to have a positive impact on all of Landing’s communities. “

Smith had previously started Shipt, an app-based delivery service that grew rapidly and was replaced by Target Corp. in 2017. was acquired.

With roots in Birmingham, Landing’s move demonstrates the company’s commitment to Alabama – which brings new business opportunities and jobs to the area. The economic impact of Landing’s growth is expected to be significant.

An analysis by the Alabama Department of Commerce estimates the financial benefits of Landing’s move and expansion project over 20 years:

• New total wage bill: $ 1.3 billion
• Total new state revenue: $ 112 million
• Return on investment to the state: 356%

“Bill Smith is a rock star in Alabama’s innovation economy through his experience with Shipt, and Landing represents an exciting new chapter in a business career that has already resulted in massive success,” said Greg Canfield, secretary of the Alabama Department of Commerce. “The company is off to a good start and Birmingham will provide a solid platform for its growth plans as it shakes up the real estate industry.”

Landing takes advantage of an apartment rental industry that has long been ripe for innovation – more flexibility, convenience and guaranteed quality. Landing offers tenants a more flexible living experience, giving its members the freedom to move around as often as they want without the hassle of strict rental agreements, prepayments for deposits, setting up utilities, or moving furniture.

After the surge in teleworking and the desire for a more flexible life last year, Smith scaled the company to meet exponential demand, increasing Landing’s network of available homes from 500 in early 2020 to more than 10,000 today.

As part of an economic incentive package to recruit Landing to relocate its headquarters, the state of Alabama has pledged funding through the Alabama Jobs Act and training services through AIDT, the state’s premier human resource development agency that provides assistance with recruiting, talent development, and more – On-the-job training.

Pending approval by Birmingham City Council, the City of Birmingham has provided funding through its Talent Investment Program (TIP), Talent Acceleration Program (TAP) and Talent Optimization Program (TOP) – professional development programs, local talent recruitment programs, and attracting talent in difficult-to-recruit professions. Jefferson County has funded new job creation pending approval by the Jefferson County Commission.

“Landing’s arrival couldn’t be a better time,” said Birmingham Mayor Randall L. Woodfin. “As our city continues to recover from the COVID-19 pandemic, the new jobs and income Landing will bring to our community will fuel our recovery efforts. The financial incentive we are offering, subject to city council approval, will help recruit and train our citizens for the more than 800 new jobs, and the proceeds from the project will fund the city’s schools and infrastructure. “

“In Jefferson County’s expanding technology ecosystem, we are delighted that Landing has decided to relocate its headquarters to our region,” said Jefferson County Commissioner Steve Ammons, chairman of the county Commission’s Economic Development Committee. “This is just one more example of how we can work together towards common goals and improve access to high-quality jobs at above-average wages. We are happy to have Landing as a community partner and look forward to its further growth. “

Landing’s new headquarters will be located in downtown Birmingham in the John Hand Building. Individuals interested in joining the landing team can visit: www.hellolanding.com/jobs.

“Moving our headquarters from Landing to Birmingham speaks volumes about the quality of talent and support services in the area and our ability to continue to attract and grow technology companies in Alabama. This will undoubtedly be one of the largest headquarters relocations in the US this year and we are incredibly grateful to Bill Smith and the Landing leadership team for their faith and trust in Birmingham, ”said Ron Kitchens, Chief Executive Officer of the Birmingham Business Alliance .

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