America’s Newest Superfood Sweep Show: Healthy, High-Quality, Sustainably-Farmed Antarctic Krill Meat, Praised by Hundreds of Show Attendees – From International Wholesalers, Chefs, Hoteliers and Restaurateurs to Government Agencies and Beyond – for Its Unparalleled Combination of Great Flavor, Nutritional value, versatility and economic value

For the most part, krill meat is a relatively new protein that most consumers — and even some food industry experts — have never heard of or have certainly tried. That truth led Krill Arctic Foods to the National Restaurant Association show, held in Chicago in May 2023. As the first global supplier of this exciting new keto and paleo-friendly protein, the company is quickly gaining ground as the leading and most recognized brand pioneering this unique seafood, touted for its nutritional value and versatility. It can be used as a primary or complementary ingredient in various recipe types that resemble crabmeat applications: dips, sauces, salads, dressings, spreads, fillings, soups, pizza, sushi, fried rice, burgers, fritters, pies, chowders, stuffed peppers, stuffed Mushrooms, ravioli and other pastas, dumplings and more inspired by the gourmet’s imagination.

“At the last show we gave out at least 500 samples, which were served in three different applications – one on water crackers with and without avocado spread and another ceviche-style with chopped tomatoes, cucumber, black pepper and lemon – and not one only person had a negative response…and those who were initially hesitant to try it said they really liked it for a variety of reasons,” said Alfred Nasti, founder and CEO of Krill Arctic Foods. “Our booth has been a steady stream of buyers from many of the world’s most recognizable major brands, executives from numerous hotel chains, chefs in search of culinary inspiration and so many others interested in this epicurean mystery. The feedback we’ve received on our various krill samples has been consistently positive…the National Restaurant Association Show has definitely helped attract new followers and the recipe page on our website has seen a nice increase in traffic.”

Compared to other proteins, krill is also a palatable revenue generator whose price also appears to be well received. “Event attendees were pleased to learn that we are currently offering ten cases of 40 doses at US$4.50 per 105 gram can, or US$1,800 for the lot, with buyers also receiving a full case of 40 doses free of charge received – a value of 180 US dollars,” Nasti continues. “We’re even offering free shipping anywhere in the US for the first six months. Also of note is that our Antarctic krill meat has a long shelf life of three full years.”

krill 101

Antarctic krill, scientifically named Euphausia superba, are small crustaceans about 10 to 65 mm long with a translucent body with a reddish tint. Krill is rich in a variety of vitamins, minerals, antioxidants and omega-3 fatty acids. It’s one of the healthiest foods on the planet and is known to “nourish an entire ecosystem.”

Krill is considered a key species, meaning it plays an important role in the ecosystem by serving as an important food source for a wide variety of marine organisms, including fish, whales, penguins, seals and seabirds. Krill can form huge swarms comprising millions of individuals. Krill feed on phytoplankton (microscopic algae) and zooplankton, and use special appendages called thoracopods to filter tiny particles out of the water. Known for their unique feeding behavior, they often form dense schools near the sea surface where they feed on phytoplankton blooms.

Wild and carefully harvested

According to Nasti, krill is 100% sustainable and its operation is recognized as one of the most sustainable wild fisheries in the world because it operates in accordance with strict industry guidelines. These crustaceans are harvested by Krill Arctic Foods from the pure, pristine waters of the Antarctic Ocean. Freshly caught krill is cleaned over a period of three to four hours, then blanched and frozen to preserve maximum flavor, texture and nutritional value.

The company’s factory ship, the More Sodruzhestva 2, is the only one of its kind with the ability to capture, clean and process Antarctic krill on board. It is then heat sealed in cans with water and its own natural oils. A video of this process can be found on the company’s website in the Learn section.

environmental and ecosystem integrity

Not only is krill meat delicious, but it offers the same health benefits as krill oil supplements. It does so in delicious form with negligible environmental impact. Nasti reports that around 2% of the world krill supply is used in the food chain and over 80% is harvested for oil additives.

In several articles discussing the negative impact of krill overfishing on our marine life, Nasti comments on this important issue. “We are doing our part to ensure that our fisheries do not negatively impact our marine ecosystems in any way,” he says. “Our krill meat is caught under the strict guidelines of the Convention for the Conservation of Antarctic Marine Living Resources, known as CCAMLR, to ensure and promote the health and sustainability of the krill population in the Antarctic Ocean. The CCAMLR consists of 25 member countries that meet once a year in October to make decisions to protect and conserve the southern marine ecosystem. One of the issues discussed is the level of quotas for fishing to ensure there is enough krill left for all marine life that depends on it to survive. Our annual krill quota is less than 2% of the total krill biomass, which is estimated to be up to 500 million tons.

health issues

Among its health benefits, krill is known for having the highest source of protein with a far higher digestibility rate than the digestible protein in other meat sources, making krill a far superior source of protein. In fact, a study published in the journal Food Chemistry examined the digestibility of Antarctic krill meal and found a digestibility rate of 89.1% for protein and 89.6% for lipids.

As krill are the only marine crustaceans that follow a vegan diet, this meat is the perfect choice for anyone looking for a healthy and sustainable source of protein. Of course, it’s always best to get your vitamins, minerals, and nutrients from food first and supplements last. While krill oil offers numerous health benefits due to the healthy fats and antioxidants it contains, Antarctic krill meat offers all the benefits of krill oil and more—including 15 grams of digestible protein per 105g serving.

According to Krill Arctic Foods, it has been scientifically proven that Antarctic krill meat, as supplied from there, improves heart health, lowers cholesterol, reduces inflammation, maintains healthy eyes and vision, supports brain function, reduces the risk of developing autoimmune diseases and cancer and weight loss aids, promotes metabolic and reproductive health, aids in anti-aging and promotes healthier hair, skin and nails, neutralizes free radicals to prevent cell damage, supports liver function and even helps relieve depression.

Krill Arctic Foods is clearly the industry’s leading expert and exclusive supplier of sustainably fished, premium quality Antarctic krill meat. If you are a food or hospitality brand and are looking for a unique and healthy specialty that will make your restaurant or grocery store stand out from the rest, this company is a brilliant place to start.

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Merilee Kern, MBA, is an internationally recognized brand strategist and analyst, reporting on cultural shifts and trends as well as notable industry changers, makers, movers and innovators across all categories, both B2C and B2B. This includes subject matter experts and thought leaders, brands, products, services, destinations and events. Merilee is the Founder, Editor-in-Chief and Producer of The Luxe List and Host of the lifestyle TV show Savvy Living, which airs in New York, Los Angeles, San Francisco, Miami, Atlanta and other major markets on CBS and FOX and other top networks; and the business TV show Savvy Ventures, which airs nationally on FOX Business TV and Bloomberg TV. As the productive voice of authority and taste maker in the lifestyle, travel, hospitality and leisure industries, Merilee keeps her finger on the pulse of the market in search of new and innovative must-haves and exemplary experiences at all price points, from affordable to extreme. Her work reaches millions of people worldwide through television broadcasts (her own shows and numerous others she appears in) and a variety of print and online publications. Connect with her at www.TheLuxeList.com and www.SavvyLiving.tv / Instagram www.Instagram.com/MerileeKern / Twitter www.Twitter.com/MerileeKern / Facebook www.Facebook.com/MerileeKernOfficial / LinkedIN www.LinkedIn.com / in contact. in /MerileeKern.

***Some or all of the accommodations, experiences, items and/or services listed above may have been provided or arranged free of charge if this is an editorial review, but all opinions expressed are solely those of Merilee Kern and have been incorporated into not affected in any way.***

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Freezing northwest winds will quickly sweep across the Bay Area today, lowering daily highs by 7 to 10 degrees in parts of the region. This rush of bitter, cold air will be amplified by today’s passage of a cold front that will leave a trail of frost in its wake. Today’s cold snap will bring in some of the coldest air of the winter season, with temperatures in inland towns like Walnut Creek and Santa Rosa falling into the low 30s by tonight.

The coldest day (and night) of the season

Coastal residents will wake up to temperatures in the low 40s for the first time in weeks, with some patches of shoreline potentially dropping into the high 30s before sunrise. This unusual coastal weather pattern is being driven by an intensified cold front.

Due to the influence of warmer sea surface temperatures, these fronts often struggle to lower coastal and bay temperatures in the region. But this week’s setup will be different, and that’s because of how strong this upcoming cold front will develop.

Frost watches are out Wednesday from 2 a.m. to 9 a.m. for the entire Bay Area as cold air settles in the region. The coldest temperatures will be found inland, but coastal residents can also expect some impact from this Arctic eruption.

Chronicle of San Francisco

Weather models are signaling a cold front for Tuesday and Wednesday, stretching from Vancouver to San Diego, with cold, arctic air sweeping across most of California. That means warm air over the waters of San Francisco Bay and the Pacific Coast will be largely wiped out by Tuesday night. It’s the atmospheric equivalent of trying to heat an apartment with open windows with a space heater.

There just won’t be enough warm air to keep temperatures from plummeting into the 30s tonight and into Wednesday morning. The National Weather Service issued frost clocks Wednesday from 2 a.m. to 9 a.m. for the entire Bay Area — including San Francisco and the Peninsula.

Temperatures forecast for Tuesday across San Francisco, with the coldest pockets likely to form around Twin Peaks, Noe Valley and Glen Park.

Chronicle of San Francisco

The cold air poses a risk to unaccommodated residents and those with limited heating options. Homeowners further inland should check their plumbing, as this type of cold air can often cause older plumbing to burst.

Luckily, this cold front appears to be moving fast. Both the European and American weather models are consistent with the system leaving California on Wednesday afternoon. This allows temperatures to quickly recover to the upper 50s on Wednesday, while overnight temperatures will see the biggest recoveries – only falling into the low 40s.

Breakdown on Tuesday

san francisco: Cold north-west winds will hit the coast this morning creating light to moderate north-west gusts. Brief gusts of 20mph will occur along the Presidio where morning lows are likely to fall in the upper 30s. In most parts of the city, watch for daily highs that only hit the low 50s, while spots in the mid-50s are more likely along the Pacific Coast along outer Sunset and Richmond counties, and on the Bayfront — including Mission Bay and Dogpatch.

All local residents heading to the Golden Gate Bridge tonight should definitely pack their bags. Temperatures are expected to drop into the 40s just after sunset. Overnight lows are likely to fall to the 40 degree mark by the bay, with neighborhoods like North Beach, Nob Hill and Dogpatch possibly measuring some upper 30s after midnight. This cold air will rush through Castro Street and 101 tonight as temperatures in downtown, SoMa, Castro and Mission drop into the high 30s.

Sutro Tower, Bernal Heights, Mount Davidson and some other slopes at West Portal also have a good chance of falling into the upper 30s tonight, raising concern that frost could develop on the slopes overnight. These dangerous nighttime temperatures also pose a risk to vulnerable populations in the city, particularly those in Mission and Glen Park, where some of the city’s coldest airs will settle.

Pacific Coast and Peninsula: A bitterly cold morning awaits the foothills and peaks of the peninsula. Commuters on Highway 92 between Half Moon Bay and San Mateo should watch out for frost as morning lows drop to the mid-30s.

The daytime sun will help push temperatures into the low 50s this afternoon along the coast and in Daly City, South San Francisco and Millbrae. Due to colder air in the foothills, there is a chance that daily highs will remain just below 50 degrees along most of the 101 corridor from Foster City to Redwood City and Menlo Park. Warmer air along the coast from Pacifica to Half Moon Bay will keep daily highs a few degrees warmer than the rest of the peninsula, but weather models still expect temperatures to plateau around the low 50s by midday.

Thanks to the cold air, there’s a slight chance of fog patches forming along the San Bruno Gap tonight, although most of it should be concentrated on the peaks along Highway 92. Keep an eye out for overnight lows in the 40s along the coast, while towns along Corridor 101 south of Millbrae are likely to fall in the low 30s tonight. This cold snap poses a risk to pets, people, and pipes on this section of the peninsula, so be sure to plan for a chilly night.

North Bay: A cold draft blows over the valleys of Petaluma, Santa Rosa and Napa as well as over some of the peaks of the Marin headland. Commuters traveling along Highways 101, 29 and 17 this morning will face frost patches and freezing temperatures. Widespread 30s also increase the likelihood of patches of freezing fog in the northern portions of Napa and Sonoma counties, including Healdsburg and Guerneville.

Sunshine will then do its best to contain the cold snap, pushing daytime temperatures into the mid-50s along the Sonoma County coast and banana belt along the 101 from Novato to San Rafael. Locate mid-50s daily highs in San Pablo Bay and the Delta, including cities along Highways 37, 80, and 780 in Solano County.

This atmospheric attempt at a warm afternoon quickly fades after sunset. Bitter, cold air will pour into the plains and valleys of Napa, Sonoma, Marin and Solano counties tonight, pushing temperatures down to below 40’s by 8 p.m. and mid-30’s before midnight. This cold air has the potential to reintroduce freezing nebulae along parts of the Napa, Sonoma and Petaluma Valleys, so residents who work late should expect a small chance of ice forming on roads and windshields.

east bay: Residents along the San Francisco Bay Area will wake up to bone-chilling temperatures in the upper 30s this morning. Those closer to Alameda and the Bayfront get an extra layer of protection from the cold air thanks to the warmer waters off the bay, as morning temperatures are closer to 40 degrees.

Frost patches are likely on the hills of Oakland and Berkeley through 9 a.m., while residents farther inland and east of the I-680 corridor, places like Concord, Walnut Creek, and the San Ramon and Livermore valleys, are seeing widespread freezing and morning temperatures will be below freezing.

Fortunately, the cold winds will ease in the afternoon and the sun will help temperatures recover. Look for daily highs in the upper 50’s in Alameda and Contra Costa counties. After sunset, cool air will rush down from the hills of Oakland and Berkeley into the inland valleys. This pool of cold night air will envelop most of Contra Costa and Alameda counties. So expect another night of cold temperatures in the 30s along with a chance of patches of freezing frost in the San Ramon and Livermore valleys.

South Bay and Santa Cruz: Freezing temperatures are forecast for this morning in the Santa Clara Valley and Santa Cruz Mountains. Residents along San Francisco Bay and coastal residents in Santa Cruz, Aptos and Capitola will all be spared the coldest air thanks to the warm offshore waters and bays. Watch out for morning temperatures in the low 40’s on the coast.

For residents of the rest of the region, expect bitterly cold temperatures this morning, with lows in the 30s just after sunrise. Some of the coldest air will reach East San Jose and the foothills of the Santa Clara Valley, where the low 30s will favor a round of frosts through 9am. This cold air will also prevail along Highway 17.

Don’t expect too much of a warmup today. Weather models are predicting a cold, overcast afternoon — particularly for those living along the corridors of the 101 and 17 freeways — as daily highs will struggle to reach the mid-50s. This is thanks to the cold front approaching California during the day. Some of the warmest spots will be San Jose, Los Gatos and Morgan Hill where some temperatures above 50 are possible as long as skies aren’t fully cloudy. By tonight, temperatures in the South Bay foothills and Santa Cruz Mountains will drop as the low 30s filter into the Santa Clara Valley. The Cupertino Hills and eastern San Jose are most likely to experience overnight lows below freezing after midnight.

Reach Gerry Díaz: gerry.diaz@sfchronicle.com; Twitter: @geravitywave

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