Sienna Miller and daughter Marlowe share these magnificence merchandise

It’s no secret that the younger generation have significant sway over beauty trends today, with Gen Alpha’s economic footprint expected to reach $5.46tn (£4.32tn) by 2029 – which is almost as much as the spending power of Millennials and Gen Z combined.
Though much of the media attention surrounding preteen’s love of beauty has revolved around the adoption of inappropriate anti-ageing routines (and rightly so – they should not be using retinol), it isn’t all scary. Sienna Miller, Bazaar’s current cover star, has shared how beauty can be bonding for her and daughter Marlowe, aged 11.
“For some reason that age group know more about make-up and skincare than anybody in the world,” the actor says in her ‘Inside my beauty bag’ video interview. Obligingly letting Marlowe execute her make-up one day, she admits that the results were “pretty impressive”. Ergo, “I now listen to my 11-year-old about what I should buy,” she says – showing the items in a bulging beauty bag that her preteen persuaded her to invest in.
As Miller explains in the clip above, the first is the “very trendy” Glow Recipe’s Watermelon Glow Niacinamide Hue Drops, a tinted serum that brightens as it hydrates, imparting “a slightly bronzed glow”. And the second is a cult classic: Charlotte Tilbury’s Hollywood Flawless Filter, a glow-giving complexion product that can be used in myriad ways – either alone or within/atop of foundation; all over the face or in precise areas.
Showing her well-worn Hollywood Flawless Filter, she describes it as granting “a glowy, dewy, perfect young face”, adding that Marlowe “was right” about how good it is. They’re not alone in thinking so: via consumer trials conducted by Charlotte Tilbury, 96 per cent of people agreed that the product acts as a real-life filter – with one currently sold every 32 seconds.
Another product Miller doesn’t mind sharing with her eldest daughter is The Outset’s Smoothing Vitamin C Eye + Expression Lines Cream. “This is Scarlet Johansson’s brand,” she says – showing the product in the full version of her ‘Inside my beauty bag’ interview. “Her products are so clean, and with my child raiding my cupboard it’s nice to know there are things she can use and won’t be damaging for her skin.” Plus, according to Miller, “it really works”.