Beauty

Selena Gomez Addresses Rumors She’s Promoting Uncommon Magnificence


Originally appeared on E! Online

Selena Gomez‘s heart doesn’t want to say goodbye to Rare Beauty anytime soon.

The Only Murders in the Building star addressed the rumors that she’s getting ready to sell her famed beauty brand, and luckily for fans of Rare Beauty, Selena is sticking around for the foreseeable future.

“I don’t think I’m going anywhere,” she said during a conversation for the 2024 TIME100 Summit April 24. “I am enjoying this a little too much.”

The 31-year-old—who is currently in a relationship with Benny Blanco —added that Rare Beauty has “so many fun things coming up” and that she’s “just looking forward to being a part of this.”

As she put it: “This is my pride and joy.”

Rare Beauty is especially near and dear to her heart as the brand’s focus isn’t only on beauty, but also on mental health, with a percentage of sales going towards mental health care and support resources through the Rare Beauty Impact Fund.

Selena Gomez Through the Years

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“I didn’t want to really enter the cosmetics world without a mission,” she continued. “It was actually a dream that kind of happened within this brand, and on top of it we were able to make hopefully decent products.”

And that focus on mental health support is particularly important to the Wizards of Waverly Place alum, as she’s been very candid about her bipolar diagnosis.

Selena GomezSelena Gomez

Stefanie Keenan/Getty Images for Rare Beauty

“All these confusing things were happening,” Selena explained. “Once I finally found the answer, it wasn’t ‘Oh, I have this problem.’ It actually made me feel better to know and understand what was happening in my mind.”

According to Rare Beauty’s Vice President of Social Impact and Inclusion, Elyse Cohen, the Impact Fund has already raised more than $13 million dollars since its launch. And Selena is endlessly thankful for the community Rare Beauty has helped build.

“That is what makes me happy every night when I go to sleep,” she said, “because it’s mission driven.”

Selena isn’t the only celebrity to have her own beauty brand. Keep reading to see which other stars have entered the beauty game.

Sofia Vergara

Sofia VergaraSofia Vergara

Beyoncé

BeyoncéBeyoncé

Brad Pitt

<p>Brad Pitt</p><p>Brad Pitt</p>

Ciara

CiaraCiara

Hailey Bieber

Hailey BieberHailey Bieber

The model released Rhode Skin in 2022 to much success as her three-product line completely sold out after it hit online shelves. Fans are still eagerly awaiting a restock on the gel serum, moisturizer and lip treatments.

Gwen Stefani

Gwen StefaniGwen Stefani

Ariana Grande

Ariana GrandeAriana Grande

Rosie Huntington-Whiteley

Rosie Huntington-WhiteleyRosie Huntington-Whiteley

Becky G

Becky GBecky G

Halsey

HalseyHalsey

Rihanna

RihannaRihanna

Selena Gomez

Selena GomezSelena Gomez

Lady Gaga

Lady GagaLady Gaga

Harry Styles

Harry StylesHarry Styles

Gabrielle Union

Gabrielle UnionGabrielle Union

Victoria Beckham

Victoria BeckhamVictoria Beckham

Nearly a decade after debuting her eponymous fashion label, the former Spice Girls member launched her namesake beauty brand. From shimmery (and crystal-infused) eyeshadows to high-quality serums, Victoria’s line blends luxury with glamour.

Taraji P. Henson

Taraji P. HensonTaraji P. Henson

Miranda Kerr

Miranda KerrMiranda Kerr

The supermodel finally shared her beauty secrets with us normals when she launched Kora Organics. Skincare lovers are fans of the brand’s Noni Glow Face Oil, Noni Glow Sleeping Mask and Noni Night AHA Resurfacing Serum. Plus, some products are made with crystals. Now that’s magical!

Jennifer Lopez

Jennifer LopezJennifer Lopez

Gwyneth Paltrow

Gwyneth PaltrowGwyneth Paltrow

Alicia Keys

Alicia KeysAlicia Keys

The singer entered the beauty space with a vision of how important self-care is. Keys Soulcare released with three key products: a gentle moisturizer, a crystal-infused roller and a relaxing candle.

Iman

ImanIman

The supermodel debuted her inclusive makeup line in 1994. Since then, Iman’s namesake brand continues to be a force in the industry with its diverse collection of products that caters to Black, Indigenous and people of color.

Travis Barker

Travis BarkerTravis Barker

Lauren Conrad

Lauren ConradLauren Conrad

Famous for her tear-dripping mascara on The Hills, it makes sense Lauren Conrad would step into the beauty space. For her initial launch, LC released a range of lipsticks, a gloss, a liquid liner and more. Best of all? Her line is vegan, cruelty-free and made with eco-friendly packaging.

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