Santa Cruz-popular Humble Sea Brewing Co. is making a big move to a new city. The brewery will open its first taproom in San Francisco, taking over a space in the tourist-popular Pier 39 development, SFGATE reports.
The brewery's new location is slated for Pier 39, room N-111-1A, and will open sometime in July, marketing director Lee DeGraw told the outlet. It will be a sprawling 80-seat taproom and plans to partner with a yet-to-be-determined restaurant for the food component. The brewery takes over the former Wines of California Wine Bar, which closed in 2019, and has its own patio.
This move to San Francisco is the latest in a series of expansions for the brewery, which most recently added its fourth taproom location in Alameda Point in May 2023. The brewery also has taprooms in Pacifica and Santa Cruz Wharf, as well as the brewery's flagship location in Santa Cruz. The brewery's Felton location closed in August 2023. The brewery has had its sights set on San Francisco for the past five years, they told SFGATE, and it's an ambitious move for a business that started in owner Nick Pavlina's grandmother's house.
The news comes at a time of turmoil in the San Francisco and Bay Area beer scenes. In July 2023, San Francisco's oldest brewery, Anchor Brewing, ceased production after more than a century of producing its legendary steam beer in the city. New Belgium also closed its massive San Francisco waterfront taproom in February 2023, while popular San Francisco brewery Cellarmaker moved production to the East Bay after acquiring Rare Barrel in 2022.
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