Our 57 favourite Amazon magnificence merchandise of 2024

With more Americans watching their wallets, it may be surprising to learn that the average person still spends $1,754 on beauty products per year.

Oh, yes. It’s true.

According to a survey conducted last year by LendingTree, 35% of the 1,950 consumers polled said they’d cut back on other forms of spending to keep up with their beauty habits, and honestly, I’m not surprised — I’m a millennial.

RELATED: Sol de Janeiro review: What’s worth it from the Brazilian brand with a cult-like following

We spend roughly $2,670 a year on products, which is just a little more than Gen Zers, who spend $2,048. (If you’re curious how that works out to a $1,754 average, Gen Xers drop $1,517, while Baby Boomers only spend $494.)

Although those figures sound high, they still only average out to $51 per week. There’s a lot you can get for $51, especially if you know where to go. Like most of New York Post’s shopping crew Post Wanted, I find the best beauty products for a bargain on Amazon to save money.

Are most of us Prime members? Of course, so we don’t have to wait more than a day or two to get our Crest Whitening Strips or favorite face sunscreen.

However, we also rely on it to supply us with more exciting must-haves and viral trending products, like Snail Mucin, Laneige Lip Sleeping Mask, and Sol de Janeiro Bum Bum Cream.

Whether we’re in the market for premium beauty skincare (hello, Sunday Riley) or have some unsexy but essential items to grab, we usually check there first. Its Subscribe and Save feature also gives a sweet discount on the essentials we never want to live without.

RELATED: When is Amazon Prime Day 2024?

The price of beauty may be high, but it doesn’t have to be. Here are the best beauty products on Amazon that the NYP shopping team swears by and owns — personal reviews and pictures included.

Best Beauty Products on Amazon

Many of us have never mastered the art of a proper at-home blowout. Who knew using a dryer and round brush at once required such coordination? Thank the beauty gods that the Revlon One-Step Volumizer was invented. It’s sooo easy to use and thousands of Amazon customers love it.

NYP Staff Review:

If you’re ready to work smarter and not harder on your hair’s wash day, this is the tool for you. I never mastered the art of a good round brush blowout, but Revlon’s hot air brush helps me achieve the same look by drying and styling at the same time. I’ve been using this tool weekly for over 3 years and it truly checks all of my boxes: I get a smooth, voluminous blowout with gorgeous shine and volume with every use. Like most women, I’m busy and want to make the most out of each hair wash. I prefer to wait until my hair is about 80% air-dried or rough-dried to minimize heat exposure, and then I can use my Revlon to style my hair in under 15 minutes, moving from section to section.

The one downside of this tool? She makes a lot of noise to deliver that heat; I would even say it’s noisier than the average blow dryer. This is another reason I like to use it on mostly dried hair — to minimize how long I will be hearing it. And, the heat it gives off is strong, so it’s very important to apply a heat protectant. However, it consistently delivers an easy and flawless blowout, and at such a great value compared to other popular tools, it’s still a 5-star review from me. — Meaghan Roche, Senior Commerce SEO Manager

Key Features:

Uses 50% less heat exposure than similar dryer brushes, Amazon bestseller

If you haven’t heard, regular hair ties are a beauty-don’t. They pull, damage and cause hair breakage. We recommend something kinder to delicate strands, preferably made of silk, like this option from Slip. They’re cute, come in a variety of sizes and styles, and give hair the princess treatment it deserves.

NYP Staff Review:

In an effort to be gentler with my hair, and after a lifetime of using those basic elastic hair ties, I switched to Slip’s scrunchies. While definitely a bit of a splurge, they are so worth it! The soft silk doesn’t tear or damage my hair, and thanks to being non-slip, I don’t find myself tightening my ponytail or bun throughout the day. — Angela Tricarico, Decider Commerce Writer

Key Features:

Available in a variety of sizes and styles, Gentler on hair than traditional hair ties Long lasting

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We’ve reviewed LANEIGE Lip Sleeping Mask and keep adding it to our cart. It’s hydrating, a must for chapped lips, and comes in a bunch of yummy flavors that make it fun to apply. With more than 42,000 ratings on Amazon, it’s clear we’re not alone in our fandom.

RELATED: Page Six tried the viral lip mask celebrities love — here’s the honest review

NYP Staff Review:

I’m a bit of a lip balm addict. I’ve definitely gone overboard testing every balm out there to find one that will keep my often dry and cracked lips nice and smooth. The lip sleeping mask from LANEIGE is thicker than a typical daytime balm, but it works absolute wonders. To test a lip product’s true effectiveness, I look to see if I can still feel it on when I wake up, meaning, it hasn’t dried up or dried out my lips while I sleep. I always wake up with hydrated lips that aren’t cracked or painful. — Tricarico

We also recommend: LANEIGE Lip Glowy Balm

Key Features:

Made with murumuru seed and shea butter, Cult beauty item

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Does this product need an introduction? I don’t think so. Everyone (including us) loves its delicious smell and how soft it leaves skin. It can be used on other spots besides the bum, but it does do a bang-up job of making butt and thigh dimples less noticeable, thanks to its inclusion of guarana, a caffeine that can temporarily depuff and smooth.

RELATED: I tried $1,289 worth of Drunk Elephant products — Here’s my honest review

NYP Staff Review:

The Brazilian Bum Cum Cream is a holy grail as far as body butters go. If you want a luscious, easily absorbent and decadently creamy formula, this one is renowned for taking you to the tropics. It’s my favorite to use, especially, in the summertime months, and you won’t have to worry about dry skin after using it. Because it’s a bit firming, it’s excellent to apply to your inner thighs (oh, and your bum) as well. — Victoria Giardina, Content Strategist and Commerce Writer

I’m not exaggerating when I say that this body cream is the only one for me. I’ve tried others, but always find myself coming back to Sol De Janeiro’s Brazilian Bum Bum Cream for a few reasons: The smell (the brand’s signature “Cheirosa 62” scent) is irresistible, and I love how quickly it absorbs into my skin despite being on the thicker end of the body cream spectrum (it’s not quite body butter, but close). — Tricarico

Key Features:

Contains caffeine, which is known to temporarily reduce the appearance of dimpled skin, Made without parabens, sulfates, phthalates or mineral oil, Vegan and cruelty-free

We also recommend: Sol de Janeiro Delicia Drench Body Butter, and Sol de Janeiro Collagen Boosting Beija Flor Elasti-Cream Body Cream

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Wine, coffee and other little pleasures stain teeth. Rather than ditching your vices, we (I, specifically) recommend grabbing this teeth whitening kit from VieBeauty.

NYP Staff Review:

Everybody likes Crest Whitestips but I guess I’m not coordinated enough to deal with them. This VieBeauty Teeth Whitening Kit is super straightforward and only takes 10 minutes to use. The syringes are filled with carbamide peroxide, which is the whitening agent. You squeeze the gel into the mouth trays, and then place the LED light over them. Not a lot is needed, so the product lasts a long time. I’m using the brand’s whitening pens now, which are even easier, but I still like to pop the trays into my mouth so I can use the light with them. Highly recommend. — Holly J Coley, Commerce Updates Editor

Key Features:

Enamel safe, Includes Remineralizing Gel

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If a whitening kit like the one above is still too much effort, go with an even easier whitening pen. This set from VieBeauty brigthens pearlies, whether you’re a smoker, like the vino, chocolate or java. They’re small enough to stash in your purse and take less then one minute to use.

NYP Staff Review:

I got these after I had finished the tooth whitening gels from the ViewBeauti Whitening Kit. I love them because the application is quick and fairly goofproof. To make them work even better, I’ll apply the paste to my teeth, and then smear some into the mouthguard from the kit. Afterward, I’ll — you guessed it — use the LED light for 10 or 20 minutes. Game changer! You’ll have to keep your lips off your teeth for 30 seconds after applying, but that is a small price to pay for a whiter smile. — Coley