Beauty

Newest information on the most popular magnificence merchandise in APAC


Frank Body anticipates boost from SEA launch of viral body scrub

Australian body care brand Frank Body is expecting a sale boost from the long-awaited launch of its bestselling Glycolic Body Scrub in South East Asia.
Frank Body’s Glycolic Body Scrub, which launched a year and a half ago, was an instant bestseller.

Today, it is the top-selling product in Australia and the US, and the company has no reason to doubt it will be a hit in SEA when it launches in April.

The scrub accounts for around 20% to 30% of the brand’s total sales today.

Ouai underscores importance of SEA with debut of new frizz fighting hair cream

Ouai says its introduction of a new frizz-taming hair cream highlights South East Asia’s significance to the company, with the brand also exploring opportunities in new markets across the region.

The US-based hair care brand introduced the product to the media in Singapore during a Sephora press event held on February 28.

“This is a new launch and we’re showing it here first for a reason. It’s because we understand the concerns of the people here,”​ said James Tuffin, director of communications, Ouai.

The Ouai Anti-Frizz Crème is set to launch on April 18 with Sephora SEA.

Laneige’s latest sleeping mask targets Gen Z interest in pre-ageing care

South Korean skin care brand Laneige has introduced a new iteration of its sleeping mask that targets Generation Z’s pre-ageing care needs.

Laneige’s Bouncy and Firm Sleeping Mask is the third product in the brand’s best-selling series of sleeping masks, which includes the original and sensitive skin versions.

According to the firm, this new product was developed to help users maintain youthful and bouncy skin, which are particular concerns for Gen Z beauty consumers.



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