Nebraska’s Decoldest Crawford inks NIL take care of HVAC firm

Decoldest wants you to stay cool, too.

Decoldest Crawford — a freshman receiver for Nebraska — signed an NIL deal with SOS Heating & Cooling, an Omaha-based HVAC company.

NIL that just makes sense.

Nebraska WR Decoldest Crawford has signed a deal to become the new spokesperson for SOS Heating & Cooling ♨️ pic.twitter.com/JeFnYBQN6V

— Front Office Sports (@FOS) July 28, 2022

Decoldest Crawford signed an NIL deal with a HVAC company. Screengrab/Twitter

“If anyone knows which HVAC company is the coldest in Nebraska, it’s him,” SOS Heating & Cooling wrote in a Facebook post, with a picture of two employees posing alongside Crawford.

Crawford — a three-star recruit out of Shreveport, LA — originally committed to LSU, but reopened his recruitment and landed with the Cornhuskers.

“We didn’t expect to be in a situation like this, but the second we saw that Decoldest was signing with Nebraska the light bulb went off immediately,” Jake Wasikowski, in charge of sales and public relations for SOS, told OutKick. “We said we have to get this guy to be the spokesperson for us and so far it’s going really well.”