Get the Bollywood glow with top celebrity-owned vegan beauty brands.
The beauty industry in India, like many places around the world, has long faced issues like colorism, limited shade ranges and unethical production practices. However, a new wave of Indian celebrities is coming forward to change the narrative. These Bollywood icons are launching their own lines of cosmetics, focusing on ethical practices and sustainability and catering to the diverse beauty needs of all Indians.
In this article, let’s delve into five beauty brands launched by beloved Indian celebrities. These brands are making their mark by offering vegan and cruelty-free options that celebrate India’s rich cultural diversity and promote a more sustainable approach to beauty.
Makeup brands owned/co-founded by Indian celebrities
1. Kay Beauty by Katrina Kaif
Image from Kay Beauty’s Facebook page
Launched in 2019, Kay Beauty is the creative venture of Bollywood’s favorite Katrina Kaif, developed in partnership with Nykaa, India’s leading beauty retailer. Katrina, having faced challenges in finding the correct cosmetic shades for her complexion, decided to tackle this issue head-on. The result is a diverse range of cosmetics products tailored specifically for brown and olive skin tones, particularly focusing on those with yellow and orange undertones.
The brand’s packaging is sleek and minimalistic, featuring a pristine white background etched with a distinctive “K” monogram. But Kay Beauty is more than just its elegant exterior. It embraces the philosophy of #MakeupThatKares, developing products that are not just inclusive but also cruelty-free.
Moreover, Kay Beauty’s formulations are designed to care for the skin while enhancing beauty. Its products are infused with skincare ingredients like chamomile, ceramide, vitamin E and B-5, manuka honey and marula oil. Aligning with the needs of a fast-paced generation, Kay Beauty champions the #MakeupOnTheGo trend—an Instagram favorite showcasing quick touch-ups and travel-friendly beauty hacks, ideal for those constantly on the run.
As one of India’s fastest-growing celebrity beauty brands, Kay Beauty’s commitment to inclusivity and quality makes it a preferred choice for those who value both style and substance.
Where to find Kay Beauty’s products: Kay Beauty’s official website and Nykaa’s online and retail stores.
2. StarStruck by Sunny Leone
Image from StarStruck by Sunny Leone’s Facebook page
Sunny Leone, a name that consistently tops internet search charts due to her fame in Bollywood and the adult entertainment industry, brings her unique allure to her beauty brand, StarStruck. Launched in 2018, the brand stands out for its commitment to inclusivity; its product line is gender-neutral and designed to suit a broad spectrum of skin tones. From undereye concealer sticks available in nine distinct shades to matte lipsticks in twenty-two vibrant colors, StarStruck caters to diverse beauty needs.
Proudly holding the title of the first celebrity brand where production and marketing are entirely managed by Sunny herself, StarStruck is a pioneer in the beauty industry. Moreover, the products are vegan and PETA-certified, ensuring that each purchase supports ethical practices. With a portfolio of over 260 products available across 500 outlets in India, StarStruck is making luxury beauty accessible to everyone.
Where to find StarStruck’s products: StarStruck’s official website, Nykaa and Amazon.
3. 82°E by Deepika Padukone
Image from 82°E’s Instagram page
When you hear the name Deepika Padukone, you know you’re in for something special. In 2022, the Bollywood superstar teamed up with business veteran Jigar Shah to launch the skincare brand, 82°E. The brand’s name comes from the meridian that passes through India, reflecting its blend of local tradition and global charm.
The products are the brainwork of Anjali Gholap, a specialist in cosmetic technology, and Dr. Rachna Rastogi, a biomedical engineering expert. They’ve created a skincare line that’s vegan, cruelty-free, and dermatologically tested, so it’s gentle on all skin types. It’s also certified by PETA’s “Beauty Without Bunnies” program, which means it’s completely animal-friendly.
You can find a detailed list of ingredients for each product on the brand’s website. This transparency shows that 82°E is about being good to your skin and the planet. It’s a brand that makes you feel good about what you’re putting on your face, knowing it’s safe and ethical.
Where to find 82°E’s products: 82°E’s website.
4. LoveChild by Masaba Gupta
Image from LoveChild’s Facebook page
If you’ve been following Masaba Gupta through her journey, you would know how hell-bent she is regarding inclusivity, particularly when it comes to catering to South Asian skin tones. LoveChild, her cosmo-wellness and beauty brand, draws its name and spirit from her own life story. She uses her mixed heritage and experiences as the foundation for her brand. It’s a powerful message about embracing one’s identity, regardless of societal labels.
Masaba’s personal journey as a woman of color from both Indian and Antiguan backgrounds has shaped the brand’s focus. The brand caters to people of all skin colors and types, particularly those with sensitive skin or acne. What’s more, every product is vegan, cruelty-free, sulfate-free and paraben-free.
Beyond its ethical allure, LoveChild is designed to be accessible. It’s priced to appeal to young people who are looking for quality yet affordable beauty products. For instance, you can pick up lip care products for as little as INR540 (US$6) or indulge in a unisex fragrance that ranges from INR1,850 (US$22) to INR3,500 (US$41).
LoveChild is a movement that encourages people to embrace their unique identities. This is reflected in its “Cosmo-Wellness Journal”, a popular blog that offers tips on holistic beauty and wellness, making LoveChild not just a brand but a lifestyle choice.
Where to find LoveChild’s products: LoveChild’s official website, Nykaa, Myntra and Amazon.
5. Hyphen by Kriti Sanon
Image from Hyphen’s Facebook page
Founded by Bollywood actress Kriti Sanon in July 2023, Hyphen emerged from the realization that the skincare market is flooded with an overwhelming array of products, each addressing different skin concerns. Hyphen aims to simplify these choices by offering budget-friendly, multipurpose skincare solutions that cater to the needs of every Indian.
Take, for example, their sunscreens, which range from INR449 (US$5) to INR549 (US$6.50), or their lip balms priced at just INR349 (US$4). Additionally, customers can benefit from seasonal discounts and offers, making good skincare even more accessible.
More than just offering potent skincare solutions, Hyphen is dedicated to sustainability. Their products are not only clean and vegan but also designed to leave zero plastic footprint, ensuring that they have a positive impact both on your skin and on the planet.
Where to find Hyphen’s products: Hyphen’s official website.
Choosing vegan beauty brands from Indian celebrities like Kay Beauty, StarStruck, 82°E, LoveChild and Hyphen isn’t just about beauty—it’s about making ethical choices. These brands meet the diverse needs of the Indian community while respecting animal welfare and promoting sustainability. By supporting these brands, we align our beauty routines with our values, pushing the beauty industry towards more sustainable and ethical practices. In doing so, we help shape a market where beauty and responsibility go hand in hand.
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