Gen Z Says is a bimonthly column chronicling the latest trends in the fashion and beauty space through the lens of Who What Wear’s own Gen Z editors. Expect a download on the upcoming class of tastemakers, emerging designers, and shopping and style choices straight from the generation setting the trends.
In case you haven’t been paying attention to Netflix’s additions for the month of April, there’s one not-so-new show that’s been making headlines. Sex and the City has finally made a reappearance on the streaming platform after landing itself on HBO’s app for the past couple of years. The steamy, fashion-filled series set in the late ’90s through the early 2000s captured my attention during the latter years of my college career, sparking a newfound appreciation for vintage Manolo Blahniks, a Manhattan zip code, and quirky nicknames to love interests. Now, a new generation of viewers are identifying themselves as a Charlotte York, Miranda Hobbes, Samantha Jones, or Carrie Bradshaw and falling head over heels for ’90s style.
I’m a proud Charlotte—a self-proclaimed hopeless romantic, eternal optimist, and lover of timeless style. As much as I love incorporating bits of Charlotte’s look into my minimalistic beauty and fashion choices, there are only so many reference shots to borrow from. After all, she’s a fictional character created by the brilliant show writers. I’m taking it one step further and looking to two of the era’s very real ’90s beauty icons to shake things up: Nigerian British soul singer Sade Adu and the late It girl Carolyn Bessette-Kennedy.
While Sex and the City has been having its renaissance everywhere from TikTok to Pinterest, aesthetics associated with Sade and Bessette-Kennedy’s signature styles have been making their rounds. Lifestyle-centered videos captioned with #sadegirl set against Sade’s “Like a Tattoo” or “Kiss of Life” and CBK-inspired accessory hauls from C.O. Bigelow—her go-to pharmacy and beauty brand—have sparked a resurgence of throwback looks. In fact, over the past year, I’ve witnessed a major departure from the aesthetics of clean girl beauty in favor of something sultry, minimal, and effortlessly cool.
Why the sudden interest in the beauty trends associated with ’90s minimalism? My theory is that a good number of my fellow Gen Z consumers aren’t as maximalism-driven now as they have been in the past. The simple, achievable looks popularized by the likes of Sade and CBK aren’t unlike those of the fictional friends at the heart of Sex and the City. Lips in deep berry and red tones, lightly groomed brows, and sensual eye makeup paired with timeless accessories (think CBK’s tortoiseshell headbands and Sade’s eye-catching gold hoops) make a deadly combination my generation seemingly can’t get enough of.
In this month’s issue of Gen Z Says, I’m diving into ’90s minimalistic beauty for anyone ready to hop on the trend revival, starting with the must-have products. Plus, I’ve pulled together some of my favorite fragrances inspired by the two beauty muses of yesteryear who’ve remained as influential today as they were at the turn of the century.
The Carolyn Bessette-Kennedy Look
(Image credit: Getty Images)
Prada
Monochrome Hyper Matte Refillable Lipstick in Fauve
Fact: The influence of CBK’s effortlessly chic style remains unparalleled. While she never publicly participated in any interviews where she ID’d her go-to beauty products, I think she would have absolutely loved this matte red-brown lipstick by Prada.
Laura Mercier
Color Infusion Powder Blush in Chai
CBK was always pictured looking flushed as she exited the door of the Tribeca building where she and JFK Jr. lived as newlyweds. Laura Mercier’s Color Infusion Blush in Chai is the dreamiest mauve pink for light skin tones like hers.
Anastasia Beverly Hills
Beauty Balm
In case you haven’t noticed, Anastasia Beverly Hills’s Beauty Balm has been trending nonstop recently. Its formula delivers the perfect skin-like finish with just the right amount of dewiness—exactly how the Calvin Klein publicist looked while running errands.
Merit
1980 Volumizing Eyebrow Pomade Gel
Every It girl should have a pomade gel on hand. Take notes from CBK’s perfectly groomed skinny brows while shaping yours and use Merit’s 1980 Volumizing Eyebrow Pomade Gel for a full, natural look.
Clinique
High Impact High-Fi Full Volume Mascara
Bessette-Kennedy had kind, enchanting eyes that were always enhanced by long lashes. A swipe of the aptly named High Impact High-Fi Volume Mascara is all you need to pull off a similar look.
Color Wow
Extra Mist-ical Shine Spray
CBK was arguably one of the most recognizable blondes of the ’90s with her shiny, sandy strands. Use a lightweight styling spray to bring on the gloss. This one by Color Wow won’t weigh down your hair and has a nongreasy formula.
JVN
Complete Blowout Styling Milk
Speaking of her blonde hair, CBK was also well-known for her blowouts and slicked-back styles. For either look, I love JVN’s clean, heat-activated styling milk since it adds smoothness, style memory, and protection against heat and humidity.
Machete
Tortoise Headband
I’ve been obsessed with wide tortoiseshell headbands since I spotted them on Bessette-Kennedy. While she famously purchased hers from the C.O. Bigelow store in Manhattan’s Greenwich Village, I’m partial to this super-chic one by Machete.
CBK-Inspired Fragrances: Clean and Floral
(Image credit: Lawrence Schwartzwald/Getty Images)
Salt & Stone
Santal and Vetiver Body Mist
Key Notes: santal, vetiver, and amber
Whether she was jetting off to an appointment uptown or on a walk with her beau, Bessette-Kennedy always looked put-together. Salt & Stone’s new body spray smells exactly like someone who always dresses to perfection with minimal effort.
Armani Beauty
Thé Yulong Eau de Toilette
Key Notes: green mandarin, lime essence, green tea extract, smoked black tea extract, and ambrette absolute
If you’ve been on the hunt for a fragrance that’s lush, fresh, and energetic, then you’ve just majorly scored. Armani’s Thé Yulong exudes elegance by combining aromatic notes of tea with sparkling citrus notes and subtle smokiness.
YSL Beauty
Capeline Eau de Parfum
Key Notes: Moroccan lily and vanilla
Simple and sweet, this YSL fragrance is in a lane of its own. I love the idea of spraying this while heading out for a night spent at a five-star restaurant and show (as I would imagine CBK and JFK Jr. doing on a Friday night).
Creed
Aventus for Her Fragrance
Key Notes: green apple, pink berries, patchouli, Italian bergamot, Bulgarian rose, Indian sandalwood, cassis, lilac, and amber
There’s nothing more luxurious than a fragrance that’s 100% worth a hefty price tag. Creed’s Aventus was crafted over the course of three years and is inspired by modern women who made history like our beloved Bessette-Kennedy.
The Sade Look
(Image credit: Getty Images)
Merit
Signature Lip Lightweight Matte Lipstick in Vermillion
Sade’s love of deep-red lips was evident when she famously was shot in black-and-white. Images of the songstress during this era reveal a preference for vermilion-, orange-leaning reds like this matte color by Merit.
Hourglass
Ambient Blush in At Night
The “Smooth Operator” singer has also been spotted sporting flushed cheeks in berry hues on and off the stage. Re-create her look with this blush that perfectly combines a gorgeous berry with a hint of gold for a multidimensional, soft-focus finish.