Elon Musk’s Strobing ‘X’ Emblem Atop Twitter San Francisco HQ Irks Neighbors And Sparks Native Probe

Daily SF NewsJuly 31, 2023

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Elon Musk’s Strobing ‘X’ Emblem Atop Twitter San Francisco HQ Irks Neighbors And Sparks Native Probe

July 31, 2023 3:55 AM | 2 min read

Twitter owner Elon Musk installed a massive “X” logo atop Twitter’s San Francisco headquarters, sparking an investigation by local authorities and stirring public debate. The incident was captured and shared by journalist Christopher J. Beale on his Twitter account.

What Happened: Musk’s decision to install the “X” logo on Twitter’s headquarters, now known as X Corp, has been met with mixed reactions. The city officials have initiated an investigation into the installation, citing that it was not done with proper permission.

Beale took to Twitter to show short clips of the X logo with a strobing effect.

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“Imagine no more. This is my life now,” wrote Beale.

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See Also: Is Elon Musk’s Success a Result of Deception? Facebook Co-Founder Challenges True Impact of Tesla, SpaceX

Why It Matters: The installation of the “X” logo is part of Musk’s rebranding of Twitter to X Corp. This move has led to mixed reactions from users and analysts alike.

Over the weekend, Musk reacted to the controversy by posting a video of the X headquarters with the new logo on top of the building, while saying that San Francisco was in a “doom spiral.” He reiterated X’s commitment to Golden Gate City and said that the company would not be moving out.

Read Next: Elon Musk Unconcerned by Falling Tesla Values, Could Drive Buyers to Ford and GM: “It Will Affect Them”

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