Editors Examined A whole lot Of The Newest Magnificence Merchandise For Months. These Are The Finest.
Come Along With Us!
Earlier this year, the Women’s Health staff gathered to photograph our 2024 beauty award winners in New York City. You’re looking at the results of our efforts now—here’s a sneak peek at how the magic happened.
The WH beauty team—that’s Sabrina, Brian, and Danielle, from left—cozies up to model Aga Wojtasik.
Gorgeous and glowy skin was the vision, and our pick for best body oil really delivered on set.
Anyone with dark skin knows a good mineral SPF is hard to find. Model Payton Wofford shows off our pick.
Snap a photo. Adjust the look. Snap again. Tweak some more. That’s how the creative process works.
Makeup artist Jewels Grogan adds a kiss of color to Aga’s lips before she takes her spot in front of the camera.
The WH team was one of the first to get their hands on Beyonce’s new line of hair products. This mask wowed us!
Team WH Beauty kicked off the official submission process for this year’s awards in November 2023, challenging brands to submit their superstars. But really, our editors are on the hunt for innovation 365 days a year. You’ll see some splurges on these pages, but you’ll find drugstore dazzlers too.
WH’s pick for best lip & cheek tint gets ready for a close-up: Our on-set makeup artist used it to give the models a fresh-faced flush.
Our models had great skin from the start, but a dab of our winner for best skin tint warmed up their complexions.
Sabrina, Danielle, and Brian swatch product on-set, deciding between peachy pink and full-on fuchsia.
Hair Products
Our strands bear the brunt of our beauty habits. When frying heat, over bleaching, and tight styles come into play, show your locks some love.
Honey Sulfate Free Moisturizing Shampoo
This light wash moisturizes and softens using honey and camelia oil. One tester: “A small amount gives you such a generous lather.”
Hair Filler Moisture Repair Conditioner with Hyaluronic Acid
Hyaluronic acid helps hair retain moisture to send frizz and flyaways packing. “My fried ends soaked this conditioner right up,” one tester says. “The result? Silkiness.”
Bare Pure Clean Dandruff Shampoo
Consider this the only time we’ll accept the bare minimum. Just nine ingredients—including zinc pyrithione and citric acid—align to give your scalp a much-needed refresh
Dry Shampoo
No time for a wash? This vitamin-infused spray goes on invisible, meaning no one (and we mean no one) will know you skipped your shower post-workout. Bonus: the formula is clean.
Miracle Rescue Deep Conditioner
The water-soluble pearls in this treatment are meant to dissolve when applied, releasing vitamins and nutrients into strands to address damage and moisture loss.
Scalp Revitalizing Solution Hair Thickening Shampoo
A thickening formula that holds the sulfates and silicones, but is packed with biotin and prebiotics, this simple wash was clinically proven to improve scalp health and remove buildup—which can stunt hair growth—in just two weeks.
Reconstructing Treatment Mask
With vitamin E and patent-pending “bioactive keratin ferment,” this treatment (from Beyonce’s brand) strengthens hair that’s been damaged by color and chemicals.
GlaziPlex Super Bond Repair Treatment
Four is the magic number for this super treatment. It targets four types of hair bonds and repairs damage from heat, color, chemicals, and everyday styling using a blend of strengthening proteins and citric and lactic acids. Just leave on for four minutes and brace yourself for sleeker, smoother strands.
Keratin Smooth Weightless Perfecting Leave-In Lotion
Dryness and split ends can leave your blowout looking less than silky. This light keratin lotion locks in moisture to give your style staying power.
hair-foam
“The product practically melted into my hair,” one tester raves. “I love a formula that will give me major curl definition without any unflattering crunch.”
Scalp Revival Rosemary Pre-wash Oil
Nourish your scalp and strands with this lightweight rosemary-based oil that can be used pre-shampoo or as an overnight treatment. Bonus: It won’t weigh hair down.
Microbiome Cooling Scalp Serum For Dry Itchy Scalp + Loose Flakes
Feeling itchy? Your scalp microbiome—which defends against dandruff and dermatitis—may be off. Use this (with peppermint oil and a balancing amino complex) as a solve.
Deep Scalp Detox
Buildup can make styling a nightmare. This detoxifying formula uses tea tree oil and pink clay to break up all the gunk in between wash days and protective styles.
GrandeBROW-LAMINATE Brow Styling Gel with Peptides
Want fuller, fluffier, laminated brows on a DIY budget? This gel does it all—it shapes and holds brows into place while promoting healthy growth thanks to the inclusion of peptides.
Lashbond Building Serum
You don’t need to splurge on extensions for longer, fuller lashes. This serum uses hyaluronic acid, biotin, and Olaplex’s proprietary Peptide Complex Technology to support the natural growth cycle of the lashes while also promoting length retention.
Hair Rituel The Invisible Hold Hairspray
Give wispies and flyaways the boot with this flexible-holdmist, which locks hair in place without the helmet effect. Spray on and brush to remove.
The Ultimate Detangler Plant Brush
A plant-based version—made from sustainably-sourced castor beans—of the brand’s beloved ouch-free detangling brush. “This de-snarls my type 4 hair with zero pulling,” says one tester.
INFINITIPRO DigitalAIRE Hair Dryer
A cold shot button, three heat and speed settings, frizz-defying technology, lightweight—there isn’t much about this small-but-mighty tool that we don’t love. Worth the splurge.
Chronos Styler 1″ Flat Iron
This hi-tech heat tool has a 365 degree temperature setting—hot enough to get the hair bone straight, but still cool enough to avoid damage—and also features a sleep mode that automatically shuts it off after ten minutes of inactivity.
LED Hair Growth Helmet
This helmet uses LED light to promote growth, and has built-in speakers so you can listen to music or a podcast during your sesh.
Slick Stick Strong Hold Hair Wax
Get a good grip on frizz and flyaways (literally!) with this wax stick that’ll hold any style in place for up to 72 hours.
Smooth Over Frizz-Fighting Hair Treatment
Glycolic acid—fyi, it’s not just for your skin—seals the cuticle and fights frizz. Apply in-shower, wait a minute, then rinse.
Vibes Hair To Slay Split End Mending Conditioner
Heat, color, and even brushing can be tough on your strands—moisturizing squalane and a special blend of natural extracts seal your ends. Apply for five minutes then rinse, rinse, rinse.
Makeup
A skin tint that perfects in one swipe, a lip-and-cheek stick you can dab on in seconds—these items please with their ease.
Stretch Fluid Foundation
This base hydrates thanks to squalane and glycerin, and cloaks skin in a non-cakey, natural-looking finish.
Simply Ageless Skin Perfector Essence Foundation
“The coverage is transparent and it adapted to my skin tone for a nice little boost,” our tester says of the eight shades. It also has bakuchiol and tranexamic acid to improve texture and tone.
Triclone Skin Tech Hydrating + De-puffing Concealer
Blur imperfections, de-puff undereye circles, and brighten with this incredible skincare-infused multitasker. “This blends out so easily, and lasts all day without creasing,” says a tester.
Liquid Poreless Putty Primer
The more liquid counterpart to the viral formula that took over your Instagram and TikTok feeds in previous years. This primer is infused with hydrating squalane to minimize the appearance of pores and make your complexion look smoother before applying makeup.
Studio Fix Pro Set + Blur Weightless Loose Powder
This ultra-fine powder is sweat and humidity-resistant—meaning it can withstand an intense evening run or gym session—and it locks makeup into place without clogging pores or causing breakouts.
Next to Skin Setting Mist
This super-fine mist locks makeup into place while giving the skin a fresh, dewy glow. What more could you want?!
Luminous Silk Glow Liquid Bronzer Drops
You don’t need to go to the beach to give yourself a sun-kissed glow. You can use this lightweight serum to add warmth to the entire face or just target areas. Just apply by mixing a few drops into your moisturizer or sunscreen, or take a brush and lightly dust it over your cheekbones, forehead, and chin.
Cooling Water Jelly Tint Lip + Cheek Blush Stain
Too much pigment can make some stains hard to work with, but this bouncy jelly formula leaves soft, buildable color on the lips and cheeks. “I love how you can dot this on and just blend it out with your fingertips,” our tester says. “The finish is incredibly natural.”
Linework Paintbrush Fluid Liquid Eyeliner
A skip-proof brush tip that glides over delicate eye skin and a formula that won’t budge yet comes off easily with makeup remover. It sounds too good to be true, but this liner proves otherwise.
The Falsies Surreal Extensions Waterproof Mascara
“My lashes never look this long when I use other mascaras,” one tester says. “It adds volume and length, even after just one quick pass.”
Dimensions Multi-Effect Refillable Eyeshadow Palette
A mini palette with three neutrals (for when you want a subtle hint of color) and one accent shade (for when you want to make more of a statement).
Unlocked Soft Matte Lipstick
You’ll be impressed with this matte formula’s rich color payoff. “The texture is light and silky, and it stays on all day without slowly peeling off,” says our tester.
