The Cosmetify 2024 Index reveals the most popular beauty retailers of 2023.
Sephora ranks number one, with the highest organic search traffic of 16,100,000 and an Instagram following of 22.1 million. Featuring nearly 3,000 brands and its own private label, Sephora offers a diverse range of beauty products, including cosmetics, skincare, body, fragrance, nail color, beauty tools, and haircare.
Beauty Bay saw a balanced performance with 909,100 in organic search traffic and an Instagram engagement rate of 0.10% and a follower base of 1.9 million. Beauty Bay is a UK-based online retailer known for offering various cosmetics and beauty products.
Ulta Beauty and Nykaa share third place. Ulta Beauty had a strong organic search presence with 10.3 million hits and a significant Instagram following of 7.2 million. Nykaa had lower search traffic and fewer followers, but a slightly better engagement rate of 0.03%.
Ulta is a prominent American chain of beauty stores that offers a unique and comprehensive retail experience, catering to a wide range of beauty needs and preferences. While Nykaa is an Indian e-commerce company.
Sephora ranks number one, with the highest organic search traffic of 16,100,000 and an Instagram following of 22.1 million. Featuring nearly 3,000 brands and its own private label, Sephora offers a diverse range of beauty products, including cosmetics, skincare, body, fragrance, nail color, beauty tools, and haircare.
Beauty Bay saw a balanced performance with 909,100 in organic search traffic and an Instagram engagement rate of 0.10% and a follower base of 1.9 million. Beauty Bay is a UK-based online retailer known for offering various cosmetics and beauty products.
Ulta Beauty and Nykaa share third place. Ulta Beauty had a strong organic search presence with 10.3 million hits and a significant Instagram following of 7.2 million. Nykaa had lower search traffic and fewer followers, but a slightly better engagement rate of 0.03%.
Ulta is a prominent American chain of beauty stores that offers a unique and comprehensive retail experience, catering to a wide range of beauty needs and preferences. While Nykaa is an Indian e-commerce company.
Top 10 Beauty Retailers of 2023
1. Sephora
2. Beauty Bay
3. Ulta Beauty
4. Nykaa
5. Boots
6. Superdrug
7. Douglas
8. Space NK
9. Watsons
10. Cult Beauty
Cosmetify’s 2024 Index also ranked the world’s hottest beauty brands as well as beauty and skincare brands on the rise for 2024.
See here for the full report.
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