Beauty

CEO explains why E.l.f Magnificence launched an app for Apple’s Imaginative and prescient Professional


E.l.f Beauty CEO Tarang Amin told CNBC’s Jim Cramer on Tuesday why his company launched an app on Apple‘s new virtual reality headset, the Vision Pro, saying it’s important to try new things.

“As a digitally native brand, we’re constantly testing and learning. We’re one of the first beauty brands on TikTok, we have our own channel on Twitch,” he said. “So, the Apple Vision Pro is a continuation of [that] — we’re going to constantly test and learn on new frontiers and delight our community.”



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