Beauty

Celeb magnificence manufacturers are a billion-dollar enterprise. Beyoncé and Rihanna’s newest ventures present the place it is all heading


As celebrities shift away from being the face of brands to becoming founders, it’s hard to name an A-Lister who is yet to enter the beauty space.

Rihanna, Selena Gomez and Kylie Jenner are just a handful of stars who have launched their own cosmetic brands over the years, building empires in what has become a billion-dollar industry.

When a more natural aesthetic started trending, Hailey Bieber, Millie Bobby Brown and others launched their own skincare lines.

And while being famous doesn’t guarantee success, the increasingly cluttered beauty space is growing yet again as some of the biggest names move into a previously untapped area.

Haircare is ‘booming’

Rihanna has amassed a net worth of $US1.4 billion ($2.1 billion) thanks in part to the success of her cosmetics line Fenty Beauty.

Upon its launch in 2017, the line made its mark by releasing 40 foundation shades — a range which has since expanded to include 50 skin tones.

Rihanna’s beauty empire is co-owned by luxury conglomerate LVMH.(Getty: Kevin Mazur)

The brand is co-owned by luxury conglomerate Louis Vuitton Moët Hennessey (LVMH) which allowed it to launch online and in more than 1,600 stores across more than 17 countries.

Soon after, Rihanna released a skincare line and a fragrance.

Now, the businesswoman has branched into haircare.

“You know how much switching my hair up matters to me,” Rihanna wrote to her 151 million Instagram followers when announcing the new line.

“I’ve had almost every texture, colour, length, from weaves to braids to natural.”

Zara Wong, a brand consultant specialising in the fashion, beauty and lifestyle space, says haircare has been “such a booming growth category.”

“Everyone’s been really excited about skin and make-up, fragrance obviously has had a lot of attention,” she told ABC News.

Rihanna has branched into haircare following her success with make-up and skincare.(Kevin Mazur/Getty Images for Fenty Hair)

“But the next category which has been sort of seemingly untapped in the overall beauty industry I think is haircare — as well as body care.

“People are still buying haircare and bodycare products in a chemist but with everyone understanding there’s different types of hair types [and] hair concerns, that allows more brands to enter the market or start up new categories that address those concerns.”



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