- Bobbi Brown, 67, shared beauty products for feeling “confident in your own skin.”
- The founder of Jones Road Beauty just launched the products in The I Am Me Kit, which includes The Eye Cream, a Mini Miracle Balm, The Brow Pencil in the shade of your choice, and more.
- “It’s about dispelling any unrealistic beauty standards and embracing who you are, wrinkles, freckles, and flaws included,” Brown said.
Beauty pro Bobbi Brown is on a mission to help women rethink aging and feel confident in their skin. That’s why she’s constantly sharing her best makeup tips for women over 40 and revealing her go-to beauty products. Now, Brown is launching a makeup kit to help everyone look and feel their best, at any age: The I Am Me Kit.
“I Am Me is an expression of JONES ROAD as a brand, and of the mantra I’ve been sharing my whole career as a makeup artist—know who you are and own it completely,” Brown tells Prevention. “It’s about dispelling any unrealistic beauty standards and embracing who you are, wrinkles, freckles, and flaws included. No matter what age you are, I Am Me reminds us that the goal is always to feel confident in your own skin.”
The kit includes five products: The Eye Cream, a mini Miracle Balm in Magic Hour, a Lip and Cheek Stick in Bright Pink, The Lip Pencil in Tawny Nude, and The Brow Pencil in the shade of your choice, all wrapped up in an exclusive Jones Road Beauty makeup bag. Oh, and in case you missed the big news: The Brow Pencil is now available in Gray—perfect for those with gray hair.
These “confidence-boosting” products are the perfect items “to enhance everything you want and nothing you don’t,” Brown added in the kit’s Instagram debut. “Customize your look to play up whatever makes you happiest: bold brows, defined lips, statement blush, or a luminous glow.”
Fans can’t wait to try out the products. “Such a well-thought-out kit for the everyday woman,” one fan commented. “I love this! I will have to try,” another wrote. “Wow 💕💕 The I Am Me Campaign is so special, uplifting, and inspiring! And the KIT 🙌⭐️🙌 LOVE it all,” another chimed in.
While we love that this campaign is helping women embrace their natural beauty, it’s worth noting that this cause has been important to Brown for quite some time. “The most powerful beauty product in the world is confidence—knowing who you are and owning it,” she previously explained when launching her apparel collaboration with embroidered Lingua Franca. “That’s why we used the phrase ‘I Am Me’ on one of our Lingua Franca sweatshirts. You are always the most comfortable and confident when you’re simply being yourself.”
We just got our hands on Brown’s latest beauty bundle—and it is definitely going to sell out fast. We suggest you snag yours while you still can. If you’re looking for more of the beauty legend’s go-to products, be sure to check them out below.
Jones Road Beauty The Lippie Stick
Jones Road Beauty Miracle Cream
Jones Road Beauty The Oil Stick
Jones Road Beauty What The Foundation
Jones Road Beauty Miracle Balm
Jones Road Beauty The Face Pencil
Shannen Zitz is an Assistant Editor at Prevention, where she covers all things lifestyle, wellness, beauty, and relationships. Previously the Editorial Assistant at Prevention, she graduated from the State University of New York at Cortland with a bachelor’s degree in English. If she’s not reading or writing, you can probably find her frequenting the skincare and makeup forums on Reddit or hogging the squat rack at the gym.
