Beauty

Amorepacific, Caudalie, Glow Recipe new launches search to fulfill ‘skip care’ calls for


Life is full of complexities, but beauty routines shouldn’t be one of them.

With today’s fast-paced lifestyle, beauty consumers increasingly value simplicity without compromising on efficacy.

This minimalist approach has driven the trend for ‘skip’ care over the past couple of years, which aims to streamline beauty routines without sacrificing results.

The interest in skip care has been boosted recently as many countries across Asia are experiencing excessively warm weather such as New Delhi, India, which experienced record-breaking scorchers at the end of May. The heatwave is leaving consumers wanting less layers and lighter textures on their skin.

Untitled design

Amorepacific: Sun care ++++

This trend has manifested as multi-benefit products that allow users to eliminate more products and steps from their daily routines.

K-beauty giant Amorepacific has been pushing the concept of powered up sun care products, with multiple launches from its biggest brands with technology borrowed from its other best-selling products incorporated into them.

This includes Innisfree’s Green Tea Hyaluronic Acid Moisture Sun Serum. According to the brand, it is a hybrid formulation that is “83% moisture essence”,​ with similar ingredients to one of the brand’s most popular products, Green Tea Seed Hyaluronic Acid Serum.

Furthermore, it has a high sun protection factor of 50+ PA++++ and claims to be long-wearing with a 24-hour wear time.

In a similar vein, Laneige launched the Perfect Renew 5D Sun Protector Essence with the same SPF 50+ PA++++ protection and anti-ageing benefits.



Source link

Related Articles

Leave a Reply

Your email address will not be published. Required fields are marked *

Back to top button