Beauty

AI applied sciences “actually make a distinction” for magnificence customers


Findings from Accenture’s Empowered Consumer Report revealed that beauty consumers wanted fact-based guidance that could help them make more informed decisions when making a purchase and that many are putting their faith in technology to improve this.

The report found that 75% of consumers wished they could identify options that would meet their needs more quickly and easily and 72% found it hard to evaluate and compare purchase options because metrics and terminology aren’t consistent. Meanwhile, a huge 78% were unsure whether a product will deliver on its promises because of this.

Accenture noted consumers’ ever-growing need for fact-based information and said that online searches for the terms ‘expert’ or ‘dermatologist’ in relation to beauty products had jumped up by 67% since 2020.

It also highlighted that consumers were 1.73 times more likely to buy more if they “realised something new about their needs or their goals.” And that those who felt the ‘joy of discovery’ were 1.5 times as likely to recommend the brand they bought items from.

Generative AI is allowing for hyper-personalised experiences

Based on its findings, Accenture raised the point that AI technologies can really make a difference by acting as “shopping assistants to help with decision-making throughout the purchasing journey.”

“To remain relevant into the future, companies must rapidly build deep and hyper-personalised relationships – generative AI will enable them to do this on a scale never seen before,” the business consultant company advised.



Source link

Related Articles

Leave a Reply

Your email address will not be published. Required fields are marked *

Back to top button