The Boticário Group’s Inclusive Accessories initiative aims to enhance the beauty routine of individuals with disabilities or motor limitations in the upper limbs. This innovative partnership with Mercur resulted in the creation of adhesive bases and thickeners to aid in the usability of beauty products. These features are meant to facilitate the opening and application of various beauty products in Boticário’s range of skincare.
Designed and tested with input from designers, occupational therapists, and members of the Beleza Livre Community, the Inclusive Accessories are distributed free of charge in selected stores. The initiative reflects Boticário Group’s commitment to Diversity, Equity, and Inclusion, emphasizing accessibility and inclusivity in the beauty sector and that everyone has the right to enjoy beauty products without barriers.
