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Updated March 18, 2024: This article on the best Amazon beauty products was updated with new makeup, skin care, and hair tool selections after an additional round of product testing by our WWD Shop editors. We are currently testing additional Amazon beauty products for consideration in this guide.
Looking to revamp your beauty routine in a matter of days? Amazon is here to deliver with best-in-class beauty products that will arrive at your door in a snap. We’ve rounded up the top beauty products to shop now from Amazon, backed by honest, personally-tested recommendations from our WWD Shop editors.
In recent years, Amazon has become a shopping destination to find top beauty brands, whether it’s newly popular beauty products on TikTok or a long-time medicine cabinet staple like CeraVe face wash. But budget-friendly beauty buys aren’t the only products available at Amazon: The retailer even has a luxury beauty section where you can buy certified products from prestige brands like Oribe all with the convenience of Prime shipping. And, Amazon’s Spring Big Sale, which lasts from March 20 to 25, is sure to come with serious savings off top-rated and editor-loved beauty products across every category.
Another major benefit of shopping for affordable and quick-shipping beauty products on Amazon is that you have access to flash discounts. If you’re looking to nail your beauty budget all throughout the year, make sure you checkout Amazon’s daily deals. The retailer is always offering deals on skin care, makeup, and hair care essentials, so you don’t have to wait for special savings events to secure your next beauty haul.
We searched Amazon to find the best beauty goods to snag now, from high-tech accessories to affordable essentials like shampoo and conditioner. WWD Shop editors compiled this comprehensive guide with in-house product testing and thorough research, so you’re covered with all the best beauty products to shop now on Amazon.
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Editor’s Choice: Top 10 Amazon Beauty Products of 2024, Tested and Reviewed
Out of the thousands of Amazon beauty products to add to your cart, some stand out for their glowing customer reviews, TikTok-viral popularity, and superlative rankings on bestseller lists. These top 10 picks include the items that wowed our WWD Shop editors the most during testing across multiple skin types, hair textures, and glam goals. Below, you’ll find our beauty regimen holy grails and true recommendations for shopping skin care, hair care, makeup, and beyond from Amazon.
Editor’s CHoice
CosRx Snail Mucin 96% Power Repairing Essence
CosRx’s snail mucin serum is an Amazon all-star, clinching the number one bestselling spot across all of Amazon’s beauty and personal care products. The cooling gel essence features a high concentration of snail mucin, an ingredient that delivers hydration on contact, and shows promise for smoothing fine lines and soothing redness when used consistently. One WWD Shop editor tried it out — read our CosRx snail mucin essence testing review for all the details.
Editor testing and review notes: “CosRx snail mucin essence feels like a lightweight gel on your skin, and dries down to a dewy finish that made my complexion look hydrated and feel silky. After two weeks of testing, I’ve noticed less redness and a subtle plumping effect that’s smoothed fine lines, particularly on my forehead.”
What testers say: “I absolutely swear by this product. I’ve recommended snail mucin to my mom and grandma and they’ve both bought it and absolutely love it. It’s super hydrating, light, and leaves your skin glowing and feeling amazing. I have super sensitive skin so I was hesitant about buying it, but I read the reviews and I do have to say that this stuff actually works.”
Price upon publish date of this article: $13
Editor’s choice
Kitsch Satin Heatless Curling Set
Top-Quality Store Badge on Google: 4.5/5 stars
Kitsch’s Satin Heatless Curlers have become the gold standard of heatless curlers. It’s viral on TikTok for a reason, as it’s easy to use, saves major styling time, and creates ringlets that rival the results from your favorite curling iron. Gone are the days of frying hair on the daily for a polished ‘do — this silky rod and scrunchies kit is super gentle on strands and is a great option for those looking to avoid excess heat damage, heavy product, or want to cut their glam routine time in half. Just wrap your hair around the rod, secure it with a scrunchie, and head to bed to reveal a bouncy, long-lasting blowout in the morning.
Editor testing and review notes: “The hype is real with this product. As someone who regularly styles their hair, and is focused on healing my tired, color-treated mane, I will never go without this sleep-in rod. It takes me about five minutes to twist my hair around it and it’s so comfortable that doesn’t interfere with my essential beauty sleep. I find it works best on dry hair, though the satin rod works great on damp strands too, as it won’t absorb any moisture, and, in a handful of hours, results in a genuinley healthy shine.”
What testers say: “These satin-covered, flexible rods are an absolute must for achieving stunning heatless curls. What sets these curlers apart is the gentle, heat-free styling experience they provide. They are so comfortable to wear, whether you’re sleeping in them or going about your day, and the outcome is gorgeous, natural-looking curls. It’s like having a professional stylist at your fingertips!”
Price upon publish date of this article: $15.98
editor’s choice
Bs-Mall Makeup Brush Set
Whether you’re a makeup beginner looking to build your kit, or your brush collection is in need of a serious overhaul, the bestselling Bs-Mall Makeup Brush Set has every single brush you need — from buffing foundation brushes, fluffy blush and bronzer brushes, and even an assortment of eyeshadow brushes for precise detailing. It comes in a luxe-feeling travel case too, so you can easily pack them in your suitcase without risking any damage, or use it as a brush cup at your vanity.
What testers say: “I work in a famous beauty store and look at everything. Brushes are expensive. This set is fabulous. The softness. The brush shapes. The way the bristles blend products. I enjoy using them daily.”
Price upon publish date of this article: $12.99
Tymo Ring Plus Ionic Hair Straightener Brush
Top-Quality Store Badge on Google: 4.5/5 stars
This viral Tymo Hair Straightening Brush is a certified gem on Amazon, with over 3,000 perfect reviews that rave over its easy use and smoothing effect. It employs negative ion technology and its plates are coating with keratin, which both work to maintain the hair’s natural moisture and result in a super silky shine. It also boasts nine temperature settings, so you have total control over heat exposure, and features a heat barrier to protect your scalp from hot spots.
What testers say: ““I saw this a while ago and did not get it because I thought it would just be another straighter that would disappoint me. Then I started seeing TikTok videos showing this on all types of hair texture and it worked so well on even 4C hair. I bought this and it straightened my deep wavy hair like butter.”
Price upon publish date of this article: $49.99
Editor’s choice
E.l.f. Halo Glow Liquid Filter
Best for: Dewy complexion
Special features: Infused with hyaluronic acid and squalane
Top-Quality Store Badge on Google: 4.5/5 stars
This breakout star product from E.l.f. is one of the most unique complexion products on the market. It’s not quite a foundation, nor a highlighter, or even a makeup primer — it’s all of the above. This product deposits minimal coverage that can be worn under foundation as dewy layer, as a a tone-smoothing complexion base under spot concealing, or over makeup for added shine at the high points of the face. Its formulation blends finely milled powders for a blurring effect, while hyaluronic acid and squalane provide a healthy, hydrated glow.
Editor testing and review notes: “As someone who doesn’t like to wear heavy foundation but likes to even out my skin tone, I love this product. It feels super lightweight and moisturizing, and, when used alone, looks super natural and allows for my freckles to shine through. The large doe foot applicator is amazing for clean and controlled coverage, and its glass bottle feels super luxe for a drugstore foundation.”
What testers say: “Wow — it took me way too long to try this! I am 35 with dry and sensitive skin and this stuff makes my face look so smooth and glowy, without appearing glittery. It can most definitely be worn alone. It’s a glorious dupe for similar pricey options and just a must-have in your make up or skin care routine.”
Price upon publish date of this article: $10.87
Editor’s choice
Mighty Patch The Original Pimple Patch
Waking up with a pimple is like heading to the beach and a thunderstorm rolls through — zits have a way of ruining your day. Need a quick fix? The best pimple patches absorb excess oils, decrease the look of your breakouts, and most importantly, don’t slide off your face. Mighty Patch‘s The Original acne patches stay right where you place them, decreasing inflammation and expediting your pimple’s healing process.
Editor testing and review notes: “Mighty Patch Original patches have duct tape-caliber sticking power. I have dry skin, so I’m always layering on face serums and moisturizers before bed — these stickers stay put, even on top of those skin care products. They’re peerless for purging whiteheads.”
What testers say: “If this product could talk, it would quickly tell Dr.Pimple Popper to ‘hold my beer’ This product is like no other, working quickly to help get rid of the pesky little zits that always pop up at the worst time possible. Wash your face, apply a patch, go to bed and it will be all but gone by morning. My 40 year old self could only have dreamt of something like this back in my teenage years!”
Price upon publish date of this article: $10.77
Editor’s choice
Essence Lash Princess False Lash Effect Mascara
#1 Amazon Bestseller in Mascara
Amazon Top-Quality Store Badge on Google: 4.5/5 stars
Essence’s Lash Princess False Lash Mascara has been a TikTok beauty favorite for years because it creates a super dramatic lash effect for an affordable $5 price tag. #EssenceMascara has 211 million views on TikTok, with users raving about their lashes. And this top mascara has also earned over 227,00 five-star reviews on Amazon. The product promises to define and separate lashes for sculpted length and volume without any clumps. Ditch the falsies — this is one of the best mascaras on the market.
Editor testing and review notes: “I strive for my lashes to look super dark, thick, and long, and this mascara surpasses prestige products I’ve tried in the past. The conic wand shape really helps you coat each little lash and the formula is effortlessly buildable. In the summer, I switch to the waterproof version for maximum staying power.”
What testers say: “I’ve tried a lot of mascaras of all price ranges. Essence Lash Princess is by far the best mascara I’ve ever used! It separates the lashes, makes them fuller, and I’ve had so many people ask if my eyelashes were fake while using this product. The price point is amazing for the quality you get! I’ll never use another mascara again.”
Price upon publish date of this article: $4.99
Editor’s choice
Samnyte Hair Wax Stick
The Samnyte Hair Wax Stick is your ticket to snatched and sleek hair styling, and it comes recommended by model Josephine Skriver. Take it from over 17,000 five-star Amazon reviews that deem it the best product to tame flyaways and slick updos without leaving sticky or crunchy residue.
Editor testing and review notes: “When I first dabbled in the slicked-back ponytail look, this stick was my training wheels — it’s mess-free to apply and practically glues down the flyaways my naturally curly hair gets around my temples. And even after trying pomades and oils that go for $30 or more, I still find myself coming back to this budget-friendly stick. It doesn’t leave white specks in its wake and ensures my hair won’t budge, even in gusty weather.”
What testers say: “I have the peskiest baby hairs and I hadn’t found a product that worked. I had tried something else that was more like a gel, but it made my hairs super hard. This is almost perfect. You can tell that its effectiveness fades over the course of the day, but I’ll take what I can get.”
Price upon publish date of this article: $7.99
Editor’s choice
Crest 3D Whitestrips Teeth Whitening Kit
This product is so highly praised and universally loved that it needs no introduction: When you want your pearly whites to shine, there’s no better choice than Crest 3D Whitestrips. The strips brighten your teeth while lifting stains from common culprits like red wine, coffee, and berries. Better yet — today’s a rare opportunity to save 35 percent off this value kit, which contains 44 strips for months of good smiles.
Editor testing and review notes: “My teeth are highly sensitive, and Crest’s whitestrips are a rarity in that they deliver the brightening results I want without causing pain when I sip an icy drink the next day.”
What testers say: “I’ve been a loyal user of Crest White Strips for years and they continue to impress me as the most effective solution for whitening my teeth. These strips are not only easy to use but also deliver noticeable results, by enhancing my smile to a whiter shade. They remain my go-to choice for maintaining a brighter, more confident grin.”
Price upon publish date of this article: $39.99
Editor’s choice
L’Oréal Paris Makeup True Match Lumi Glotion
This liquid face and body luminizer from L’Oréal Paris is a must-have if you love an all-over natural glow. It’s infused with glycerin and shea butter for a long-lasting hydration, whether you apply the product directly to your legs for a sun-kissed sheen or combine it with moisturizer as a glow-enhancing lotion. Drops of the True Match Lumi Glotion may also be mixed them with foundation to warm your skin tone for a natural halo glow, or applied over makeup at the high points of the face as a luminizing face highlighter.
Editor testing and review notes: “If you love to start your makeup routine with a gleaming base, this lotion is a foolproof choice. It’s budget friendly but delivers an identical result to some of the more expensive options on the market. I’ll wear it on bare skin for a little radiance during the summer, and under makeup during wintertime to make my skin look less dull.”
What testers say: “If you’re looking for light coverage and glowing skin, I highly recommend it. I use this as a base layer and then cover with translucent loose setting powder and that’s it! You can also use this alone. It will definitely compliment tanned skin with the extra glow. Great price!”
Price upon publish date of this article: $7.99
Top Skin Care Products on Amazon
La Roche Posay Hyalu B5 Pure Hyaluronic Acid Face Serum
Top-Quality Store Badge on Google: 4.5/5 stars
WWD Shop editors and dermatologists alike deem the La Roche Posay Hyalu B5 Pure Hyaluronic Acid Face Serum one of the best hydrating serums money can buy. It’s formulated with a skin-loving cocktail of hyaluronic acid, madecassoside, and vitamin B5, which work to plump, brighten, and support a strong skin barrier. It can be used by itself or mixed with a moisturizer for a double-dose of healthy hydration.
Editor testing and review notes: “La Roche-Posay’s hyaluronic acid serum is one of the products I always recommend to friends that are looking for a great hydrating face serum that won’t break the bank. It makes my skin look like I’m wearing a luminous makeup primer or expertly-placed highlighter. The dewy look is excellent for reviving tired-looking skin, and I love how well this formula layers under other moisturizers and makeup.”
What testers say: “Most of my life I thought anti-aging products were a scam — well this stuff works! I notice with continued use, my skin is more resilient to weather conditions (hot or cold), and I hope La-Roche Posay always makes it. Like with most good things, a little goes a long way. I have pretty sensitive skin, and can easily have reactions to products or food, but this one works amazingly for me.”
Price upon publish date of this article: $39.99
L’Oréal Paris Revitalift 3% Retinol Serum
Top-Quality Store Badge on Google: 4.5/5 stars
Believe it or not, you can achieve all your anti-aging skin goals without shelling out the big bucks. WWD Shop Editors point to the L’Oréal Paris Revitalift 3% Retinol Serum as proof, as its formula deposits potent retinol, teamed with nourishing vitamin E and hyaluronic acid, with impressive fine line-smoothing results. After consistent testing, we found it delivers on fading discoloration too, and visibly improves the appearance of pores and overall skin elasticity.
Editor testing and review notes: “The first thing I do when I’m trying a new product is review the product’s ingredient list. L’Oréal’s retinol serum passed my inspection with flying colors, courtesy of a hefty dose of retinol — a proven anti-aging ingredient — as well as vitamin E and hyaluronic acid, which in my experience, help to reduce any irritation I feel from using a retinol product. It feels lightweight but hydrating on my skin, which is a winning combination in my evening skin care routine.”
What testers say: “My skin texture feels smoother, softer. I’ve been using this product over six months and plan to continue. The overall appearance of my skin has improved including fine lines and wrinkles. I like the silky texture of this serum. So happy with the results.”
Price upon publish date of this article: $23.99
Clean Skin Club Clean Towels
Best for: Any skin type
#1 Best Seller in Facial Cleansing Cloths & Towelettes
Amazon Top Quality Store Badge on Google: 4.5/5 stars
These dermatologist-approved face towels are 100 percent derived from plant-based materials, making them environmentally friendly. The disposable towels have a soft texture, but don’t let that fool you. Each one is durable and highly absorbent. The towelettes easily remove lipsticks and foundations when wet, and soak up water when you need to dry your skin. They’re 100 percent chemical-free and are more sanitary than a traditional towel, which carries soil and bacteria, per the brand.
Editor testing and review notes: “If I’m traveling, I always pack a handful of these towelettes in my purse. I feel better using these over hotel towels, and if I’m staying with friends, I don’t have to worry about staining their wash cloths with my makeup. They’re soft on the skin and give me a little exfoliation, too.”
What testers say: “These towelettes are non-negotiable in my routine. They are soft yet sturdy and will not break down on you. What I love about them is that the quality is so legit that sometimes I’ll cut them in half and use 1/2 for the morning and 1/2 for the evening if I’m just washing my face. They are huge, durable, and clean very quickly! Say goodbye to the nasty germs that live on your washcloth.”
Price upon publish date of this article: $17.95
Editor’s Choice
Laneige Lip Sleeping Mask
Top-Quality Store Badge on Google: 4.5/5 stars
The gold standard of leave-on lip masks, this Laneige treatment delivers intense moisture and antioxidants while you sleep (or any time of the day). The special intensive-care mask can be a savior for dried-out or chronically dehydrated lips.
One reviewer notes that she suffered for years with severely chapped lips to no reprieve until she tried Laneige’s thick salve. “Immediately after putting this product on, I knew my search was over,” the reviewer writes. “And by day two, I knew I would be a customer for life. I highly recommend this product for soft, chap-free lips.”
Editor testing and review notes: One editor on the WWD Shop team uses this beauty product ever single night for his dry, chapped lips and has seen a noticeable difference when he wakes up in the morning.
What testers say: “I’ve only used this product for about one week, and the results were almost instant. I am obsessed with it. I have very dry, flaky lips that make me want to pick at them constantly and I’ve tried EVERYTHING to make them soft again, and this worked within the first two days. The flaking is completely gone, they’re smooth while healing, and using a little goes a long way. Absolutely love it. So glad I found it.”
Price upon publish date of this article: $24
Brooklyn Botany Brown Sugar Body Scrub
Top-Quality Store Badge on Google: 4.5/5 stars
There’s nothing like that baby-skin feeling after an exfoliation session, but the wrong scrub can result in redness, uncomfortable irritation, or worse — breakouts. This bestselling Brown Sugar Body Scrub from Brooklyn Botany comes recommended by over 20,000 rave reviewers who say its ultra-gentle on sensitive skin, and leaves behind an incredibly smooth finish. As opposed to coarse, granular scrubs that scratch up the skin’s surface, this scrub uses sugar, which softly buffs dead skin and melts away with water, and infuses moisture back in with natural oils. It’s even gentle enough for exfoliating the face and other delicate areas, and shoppers say its smells almost good enough to eat.
What testers say: “I have NEVER felt my legs so smooth and it smelled good too! I ran over to my phone to write this after I dried off because wow. My hands are soft, my legs are soft, my arms are soft. Wow.”
Price upon publish date of this article: $9.98