The Inside Beauty team put together a list of the most buzz-worthy beauty influencers you need to know right now.
Let’s face it–social media is arguably one of the most important elements in American life, from politics to news. But there is no argument that social media plays an outsized role in the beauty space.
Beauty influencers, with followers in the millions, are sharing their lives, routines, product favs and reviews–propelling sales or spiking them. Some influencers are merely content creators with a following, while others have a strong background in product creation and formulations, or they may be highly trained derms sharing best practices for healthy skin care and sun protection.
The Inside Beauty team has put together a list of seven influencers and content creators who are shaking up the beauty world in their own unique ways.
The Lipstick Lesbians
Alexis, a beauty product developer, and her partner Christina use their platform to educate consumers on their favorite beauty products and brands.
The duo tackles everything, including educating viewers on what a certain product does, sharing reviews and doing a deep-dive on product formulations and packaging. Viewers and subscribers of their platforms get the full scope on the beauty industry. The account has 850,000 followers on TikTok.
