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Updated March 22nd, 2024: This guide to the best TikTok beauty products was updated with newly trending makeup, hair care, and skin care products on the app, as well as additional insights on the latest beauty trends taking over TikTok.
TikTok is basically a beauty lover’s Disneyland; a place to discover viral Amazon beauty products, keep tabs on the latest glam trends, and learn every expert application technique under the sun. Our editors are constantly testing the best TikTok beauty products — including the Summer Fridays Dream Lip Oil and Milk Makeup Jelly Tint — to determine which coveted makeup, skin care, and hair care products are worth your hard-earned money.
On TikTok, millions of users post amateur product reviews, demos, and shopping hauls across all beauty categories — and these videos are resonating with beauty lovers of all ages. According to a 2024 Adobe report, tutorials are the most popular content category on the app, where 40% of Americans use TikTok as a search engine, and younger user groups are overwhelmingly more likely to make a purchase based on TikTok recommendations. A 2022 survey revealed that 75 percent of those purchases were reported to be satisfactory, and that beauty content in particular influences 89 percent of the TikTok’s total users to add a new product to their cart. #Makeup on TikTok has racked up a whopping 640 billion views, with general beauty views garnering 290 billion, and chatty routine-style #GetReadyWithMe videos at over 203 billion views.
Beyond amateurs, the TikTok community has attracted a range of beauty industry professionals who reveal their expert tips and tricks, including Kendall Jenner and Hailey Bieber’s makeup artist Mary Phillips, Pati Dubroff, who Sofia Richie tapped for her wedding makeup, and Melissa Murdick, the makeup artist behind many of Selena Gomez’s most popular beauty looks. Other top experts, from leading dermatologist Dr. Joyce Park to celebrity hairstylist Chris Appleton, are also on TikTok to shed light on beauty myths and share at-home tips for beauty lovers.
TikTok has become an invaluable tool for top makeup, hair care, and skin care brands to introduce social media shoppers to all the latest beauty products. With so much beauty content to scroll through, narrowing down which viral TikTok beauty products actually live up to the hype is a tricky task — but one that our editors willingly take on every month.
At WWD, we monitor the app to find the best trending beauty products on TikTok with sky-high ratings, cross check our testing notes on top products to consumer reviews, and look at what beauty industry insiders are sharing on their social platforms to curate our list of top TikTok beauty goods that should be on your radar — and added to your e-cart — stat. Keep scrolling to see what editors, influencers, and beauty fanatics are loving right now on the social media app to use IRL.
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Editor’s Choice: Top TikTok Beauty Products of 2024, Tested and Reviewed
TikTok beauty can be overwhelming for any user to navigate with confidence. The recommendations can be a glorious hit or a frustrating miss, which is why we put these trendy TikTok beauty products to the test to separate the fads from the genuine faves. Below, we’ve highlighted the top five TikTok beauty product discoveries that have passed with flying colors, and even earned “holy grail” status among our editors. These products also reflect different skin types, hair types, makeup preferences, and price points, so you can feel confident about your next viral beauty buy.
Editor’s Choice
Essence Lash Princess False Lash Effect Mascara
#1 Amazon Bestseller in Mascara
Amazon Top-Quality Store Badge on Google: 4.5/5 stars
Ulta Top-Quality Store Badge on Google: 4.8/5 stars
Essence’s Lash Princess False Lash Mascara has been a TikTok beauty favorite for years because it creates a super dramatic lash effect for an affordable $5 price tag. #EssenceMascara has 266 million views on TikTok, with users raving about their lashes. And this top mascara has also earned over 242,00 five-star reviews on Amazon. The product promises to define and separate lashes for sculpted length and volume without any clumps. Ditch the falsies — this is one of the best drugstore mascaras on the market.
Editor testing and review notes: “I’m a huge fan of this mascara and I’m due for a repurchase. I strive for my lashes to look super dark, thick, and long, and this mascara surpasses prestige products I’ve tried in the past. The conic wand shape really helps you coat each little lash and the formula is effortlessly buildable. In the summer, I switch to the waterproof version for maximum staying power.”
What testers say: “I’ve tried a lot of mascaras of all price ranges. Essence Lash Princess is by far the best mascara I’ve ever used! It separates the lashes, makes them fuller, and I’ve had so many people ask if my eyelashes were fake while using this product. The price point is amazing for the quality you get! I’ll never use another mascara again.”
Price upon publish date of this article: $4.99
Editor’s CHoice
Kitsch Satin Heatless Curling Set
#1 Amazon Most Wished for in Hair Care
Amazon Top-Quality Store Badge on Google: 4.5/5 stars
Ulta Top-Quality Store Badge on Google: 4.8/5 stars
TikTok is abundant with hair styling tricks that simplify beauty routines — and heatless curlers continue to stop users mid-scroll. The Satin Heatless Curling Set from Kitsch is a user-tested gem that curls hair overnight to reveal loose, bouncy waves in the morning. With this clever tool, damp hair is wound around the bendable rods and secured in place to hold shape while you sleep for heat damage-free styling. The satin fabric is gentle on hair, so you won’t wake up with any frizz or creases.
Editors testing and review notes: “I’ll admit that I had to watch tutorials over and over again to figure out how to use this heatless curling set. But once I finessed my technique — wrapping small pieces of hair outwards from my face — I finally nailed it. I mist some leave-in conditioner on nearly dry hair before using this set, and I wake up with healthy looking hair that requires no hot tools.”
What testers say: “This thing is awesome. I have very long, bleached hair and I try to avoid heat as much as possible. This works better than a curling iron for me and holds the curl all day. I put it in before bed (dry hair works best for me) and take it out when I wake up and my hair is done for the day. I was super surprised at how well this works! One word of advice — you’ll need to secure the top with a clip while you wind the hair, so make sure you have one handy.”
Price upon publish date of this article: $16
Related: How to Do Sock Curls
Editor’s Choice
Dyson Airwrap Multi-Styler Complete
Amazon’s Choice
Amazon Top-Quality Store Badge on Google: 4.5/5 stars
Ulta Top-Quality Store Badge on Google: 4.8/5 stars
Sephora Top-Quality Store Badge on Google: 4.8/5 stars
The Dyson Airwrap Multi-Styler Complete is one of the best hair styling tools in the beauty market, and it has nearly 6 billion views on TikTok. The do-it-all tool uses gentle heat to brush, smooth, blow dry, and curl hair strands for added volume and bounce. It comes with six brush and barrel attachments to achieve a variety of hairstyles as well as a protective case to organize the included tools. The Dyson Airwrap brings the salon finish to your home vanity, and is a tried-and-true holy grail for most hair types.
Editor testing and review notes: “The Dyson Airwrap is one of the best investments I’ve made for the health of my long, curly, and color-treated hair. After years of consistent use, I’ve noticed less damage and breakage, and haven’t had to compromise on my favorite hair looks.”
What testers say: “Curl, straighten, and blow out — this tool can do it all. My hair has never looked better. When I create curls they stay all day and when I straighten my hair its left so silky. The tool for body created more volume than I have ever achieved. My normal hair time is fine and always frizzy, but not anymore. It was super easy to learn how to use and within a week I was able to master several styles.”
Price upon publish date of this article: $599
Editor’s Choice
One/Size On ‘Til Dawn Mattifying Waterproof Setting Spray
Sephora Top-Quality Store Badge on Google: 4.8/5 stars
The One/Size On ‘Til Dawn Setting Spray by makeup artist Patrick Starrr is often referred to as “makeup hairspray” on TikTok. It’s formulated to lock makeup looks in place, tamp down unwanted shine, and even add a protective waterproof layer. It features green tea extract to tighten pores and witch hazel absorb excess shine. If you need your glam to last well into the night, give this setting spray a try and expect to be surprised when your makeup actually looks better with time.
Editor testing and review notes: “This is the final flourish everyone needs in their beauty routines for big events (or long days outside). It lends Elnet-caliber hold to your makeup — there’s not a chance your foundation or mascara will budge, even if you end up laughing so hard that happy tears start trailing down your face.”
What testers say: “I bought this setting spray for my wedding in a couple of days. I am currently trying all kinds of products to do my makeup and this one caught my eye. I did a test run for over 12 hours to see if it works — and I am blown away. My makeup DID NOT MOVE! This a must for anyone needing makeup to last over 12 hrs.”
Price upon publish date of this article: $32
Editor’s Choice
Drunk Elephant D-Bronzi Anti-Pollution Bronzing Drops with Peptides
Amazon Top-Quality Store Badge on Google: 4.5/5 stars
Ulta Top-Quality Store Badge on Google: 4.8/5 stars
If you want a sun-kissed glow without absorbing harmful UV rays, check out these beloved Bronzing Drops from Drunk Elephant. Used by viral beauty stars on TikTok like Earle, this bronze-toned serum can be mixed with moisturizer for an instant complexion boost and temporary face tanner. It’s also good for the skin, because it protects from pollution and stressors in the air with added antioxidant benefits from vitamin D. It has over 102 million TikTok views for #BronziDrops, and the brand is beauty royalty on the app with 4.4 billion views of #DrunkElephant.
Editor testing review notes: “I’m a Fitzpatrick 1 skin type — as pale as it gets. So I always struggle to find a bronzer that warms up my skin without looking orange or streaky. These drops are just the thing: I mix them with my moisturizer and massage it onto my skin, and voila, the vampire gets a glow up.”
What testers say: “I definitely understand the hype now. This is such a fun product. I mix it with my moisturizer when I’m doing a no makeup day and I love the end result! It’s definitely very sheer, but buildable if you’re looking for more color. I really don’t like wearing makeup much in the summer, so I can already tell this is going to be an everyday go-to for me.”
Price upon publish date of this article: $38
Related: Drunk Elephant B-Goldi Drops
Charlotte Tilbury Hollywood Flawless Filter
Sephora Top-Quality Store Badge on Google: 4.8/5 stars
Nordstrom Top-Quality Store Badge on Google: 4.8/5 stars
Glowy makeup looks are a major trend on TikTok this year, and the Charlotte Tilbury Hollywood Flawless Filter is the one of the most popular products for building a radiant look from the ground up. It’s not quite a foundation, nor a primer, but rather a versatile and hydrating skin base product with a blurring and brightening effect, inspired by social media photo filters. You can wear it alone to even your skin tone and add a sheen, mix it with foundation, or layer it over your face makeup for more coverage and radiance. The brand itself is a TikTok sensation, with the term Charlotte Tilbury earning viewer counts that reach 4.2 billion.
Editor testing and review notes: “A dewy look can be hard to achieve if you have dry skin like me. Charlotte Tilbury’s Hollywood Flawless Filter makes me look fresh off of a facial, imparting moisture and light-reflecting shine for healthy and happy skin.”
What testers say: “I love this so much. It gives you an amazing glowy look and has the perfect little bit of coverage. It looks flawless under foundation or with nothing else on top. I’m obsessed.”
Price upon publish date of this article: $49
Related: Charlotte Tilbury Hollywood Glow Glide Highlighter Editor Testing Review
Rare Beauty Soft Pinch Liquid Blush
Sephora Top-Quality Store Badge on Google: 4.8/5 stars
The Soft Pinch Liquid Blush from Rare Beauty is a staple in TikTok’s top GRWM videos, and one of the best Rare Beauty products you can buy. Everyone and their mother seems to have a bottle and love it, with #RareBeautyBlush collecting over 2 billion views and counting. This blush went viral for its highly pigmented formula, where only a single dot effectively colors the cheek, and has earned over 6,000 five-star reviews at Sephora. It comes in over a dozen shades in both dewy and matte finishes that seamlessly build and blend for a lit-from-within glow, whether you’re using a makeup brush or sponge.
Editor testing and review notes: “I’m in love with this blush in the shade Happy. While it’s highly pigmented, it’s super easy to correct if I apply too much and it melts seamlessly into the skin. It even blends well over powders and delivers a beautiful glow.”
What testers say: “This formula is amazing and 100% worth the hype, easy to blend, and a little goes a long way! It is not patchy and doesn’t pick up foundation. It’s my favorite blush because it’s lightweight, can be built up, and is beginner friendly! This blush lasts all day.”
Price upon publish date of this article: $23
Glossier You Eau de Parfum
Sephora Top-Quality Store Badge on Google: 4.8/5 stars
Although it has millennial roots, Glossier has become a go-to brand for Gen Z users on TikTok, with 2.5 billion beauty views on the app. The Glossier You Eau de Parfum is an iconic perfume for women and is often featured in beauty TikToks for its adorable frosted pink bottle. The scent includes notes of sparkling pink pepper, woodsy ambrette seeds, and iris root florals. Its aroma becomes more potent with the warmth of your body to adapt to a light and clean long-lasting scent.
Editor testing and review notes: “I tell all of my friends to buy this perfume for days when they want to smell good but not overpower the room. The light fragrance makes you smell warm and clean — it’s an ideal choice to wear on a flight or to the office.”
What testers say: “This is an amazing scent for someone who does not like a really heavy perfume. Similar notes to Juliet Has a Gun’s Not a Perfume but with a bit more body to it. The scent is light, refreshing and perfect for the spring and summer.”
Price upon publish date of this article: $68
K18 Leave-In Molecular Repair Mask
Sephora Top-Quality Store Badge on Google: 4.8/5 stars
Amazon Top-Quality Store Badge on Google: 4.5/5 stars
K18 promises that its Leave-In Molecular Repair Mask clinically reverses damage in just four minutes — and it’s cult-level status may just verify that high claim. Suitable for all hair types and textures, its highly concentrated, vegan formula is jam-packed with peptides to smooth split ends, repair moisture, and deposit healthy bounce into your strands, as its molecular structure seeps deep into hairs to bond broken keratin chains for added elasticity. You can apply it from roots to ends after shampooing and skipping conditioner, or wear it in a protective style like a braid or slicked bun during the day to rejuvenate color-treated or heat-damaged hair.
Editor testing and review notes: “I was first introduced to K18’s hair mask long before it went viral on TikTok. In 2020, a hairstylist recommended it to me to repair visible damage on my hair after a few balayage sessions and frequent use of hot tools. This mask has been a part of my routine since — it’s the only hair product that seems to seal split ends and make my hair feel stronger despite everyday styling with a flat iron and hair dryer. It’s also so easy to use, as it’s a leave-in mask you can apply right after shampooing in place of conditioner.”
What testers say: “After using this product I must say it did miracles on my hair and completely repaired it… I also use it the hair oil now as well!!! I will use this forever!!!”
Price upon publish date of this article: $75
Rhode Peptide Lip Tint
Rhode Top-Quality Store Badge on Google: 4.5/5 stars
This lip balm doubles as desk-side accessory on TikTok — and it went viral just as soon as any other designer handbag, nail polish art, or freckle pen Hailey Bieber posts. Aside from its chic, minimalist squeeze tube, this ultra-wearable sheer tint deeply hydrates the lips as a swipe-on-and-go treatment, thanks to skin-loving ingredients like shea butter, plumping peptides, cupuaçu, and babassu oil. It works as a super shiny gloss too, so, like Bieber, you can use it as a topper over your favorite lip liners and nude lipsticks for the perfect plush pout.
Editor testing and review notes: “Whenever I’m in the mood for a little but of sparkle on the lips, but in actuality need a healthy dose of hydration, this is the first thing I reach for. Apart from my trusty lip masks, this is one of the most hydrating lip products I’ve cycled in during the past few months. It has a serum-like feel on the lips that sinks right in after application — even the tinted options don’t transfer after I smack my lips together a few times.” — Sullivan
What testers say: “Absolutely in love with all Rhode peptide lip products – nourishing, shiny, and not sticky on the lips. Definitely my favorite lip products!”
Price upon publish date of this article: $16
Refy Brow Sculpt Shape and Hold Gel with Lamination Effect
Sephora Top-Quality Store Badge on Google: 4.8/5 stars
The Refy Brow Sculpt is a staple product among the lot of GRWM videos on TikTok. If you love a clean, laminated brow look, this product offers everything you need. It comes as a gel-wax that shapes the brows in place, and is formulated with tocopheryl acetate to deposit healthy antioxidants and moisture, so you’re not left with a white, flaky result. Then, lift off the cap to reveal a dual-sides brush and comb to lay the hairs down and sculpt your shape.
Editor testing and review notes: “This brow product is like a Swiss Army knife for my arches: It has a spoolie for quick grooming and two combs that help detail and shape my brow hairs. The formula provides a soft hold that keeps my brows in place without a crunchy, glue-like feel. I’ll roll the tube on my brows after applying the gel for more of a laminated look.”
What testers say: “Finally — a brow gel that works! If you want a more laminated look that STAYS, try this! I tried a couple other similar gels that make the same claim before buying Refy, but the hold lasted maybe 15-30 mins. This one stays all day for me. I like to apply before foundation!”
Price upon publish date of this article: $24
Color Wow Dream Coat Supernatural Spray
#1 Amazon Bestseller
Amazon Top-Quality Store Badge on Google: 4.5/5 stars
Sephora Top-Quality Store Badge on Google: 4.8/5 stars
Struggle with frizz? Consider this #1 bestselling mist a humidity-shielding raincoat for your hair. Chris Appleton, Global Creative Director and hairstylist to the likes of Kim Kardashian, swears by Color Wow’s Dream Coat Supernatural Spray for super sleek and shiny hair. Appleton calls its effect glass-like, saying in a TikTok video, “I use it on 99.99 percent of my clients… this stuff is as light as water. It doesn’t make the hair greasy at all.” In his demo, he shows how water droplets effortlessly bead off the hair, and how the product creates a completely water-resistant coating. Mist it on damp hair before styling, and enjoy all the gloss.
Editor testing and review notes: “I have naturally curly hair that I prefer to wear smoothed out most days, and this is the only product I can count on to keep my strands sleek when it’s humid outside. I’ve turned all my friends and family onto it, too.”
What testers say: “I’ve never left a review on Amazon before but I had to! I was going to a concert and needed my hair to hold up all day and night, so I decided to give the product a proper go on my 4b/4c hair. I washed my hair, applied this liberally, blow dried, then flat ironed my hair. I did not add ANY additional product. I waited outside for hours, I was sweating, dancing, it was hot and humid, and my hair did not revert.”
Price upon publish date of this article: $28
Laneige Lip Sleeping Mask
Amazon Top-Quality Store Badge on Google: 4.5/5 stars
Sephora Top-Quality Store Badge on Google: 4.8/5 stars
Laneige’s Sleeping Lip Mask is a certified TikTok sensation with 216.6 million views and over 21,000 five-star reviews on Amazon. This top lip mask utilizes murumuru seed butter and shea butter to deliver long-lasting hydration, as well as vitamin C to protect against environmental stressors. Although it’s designed for nighttime use, you can also wear it during the day — the berry flavor has a nice pink sheen to it. Laneige’s lip mask is a must-have, and it comes in four sweet flavors to try out for yourself.
Editors testing review notes: “To be totally transparent, I didn’t have high expectations for this lip mask, but I can say with certainty that it’s worth the hype. This little jar saved my full lips during the dry winter season. It’s not sticky, yet the consistency is comparable to jelly, and the product holds for a substantial amount of hours. I’ve had several friends try it and each one of them rushed to purchase this Laneige Lip Sleeping Mask for themselves.”
What testers say: “This stuff works! The only lip product I have used that instantly gets rid of my chapped lips. I bought the vanilla one for my boyfriend and he loves it too. The colors are pretty and the scent is really nice. My lips feel softer and more hydrated after using.”
Price upon publish date of this article: $24
Related: Best Lip Scrubs
Milk Makeup Cooling Water Jelly Tint Lip + Cheek Blush Stain
Sephora Top-Quality Store Badge on Google: 4.8/5 stars
The Milk Makeup Cooling Water Jelly Stain stands as one of the most viral new makeup releases of 2024, as it racked up millions of views and over 160,000 hearts on Sephora’s Loves List upon debut. While a jiggly, jelly bomb product may read gimmicky on your phone screen, this product is actually worth its hype, as it applies as a long-lasting, natural looking stain for those no-makeup-makeup days. It’s a great product for summer travel too, given its dual-function, small packaging, and sweat-proof staying power.
Editor testing and review notes: “I was skeptical to put a product on my face that more so resembled a nostalgic candy from childhood, but Milk Makeup’s Jelly Tint is actually super refreshing. It feels cool to the skin and offers potent color payoff. Keep in mind that, like any stain product, you have to blend the color out quick to avoid patchiness. Its wear power is impressive, as I applied a wash of color to my lips in the morning, and about five hours later they still displayed a just-bitten tint.”
What testers say: “Okay I love this. You have way more control compared to the liquid stains or tints. It stays on all day and is very comfortable. It hasn’t broken me out and it hasn’t dried out or gotten a weird texture. I’ve been using it for a couple weeks and it’s wonderful!”
Price upon publish date of this article: $24
Supergoop! GlowScreen SPF 40 Sunscreen
Sephora Top-Quality Store Badge on Google: 4.8/5 stars
Nordstrom Top-Quality Store Badge on Google: 4.8/5 stars
Supergoop! has been a sun-care favorite for years. TikTok users love the Supergoop! GlowScreen as an illuminating or bronzing base that also has you covered in the SPF department. It now comes in four pearlescent shades — the brand just launched two new options for fair and dark skin tones — that prime the skin for makeup application while distributing essential SPF 40. Hyaluronic acid and vitamin B5 work to hydrate the skin while innovative cocoa peptides protect from blue-light damage. The radiant glow lightly smooths skin for a glass-like look, so you can still shine on no-makeup days in the summertime.
Editor testing and review notes: “I always have a bottle of Supergoop!’s GlowScreen on hand. It’s a savior when I have to rush out the door — it moisturizes, gives me a little glow, and evens out my skin tone like a tinted sunscreen. It works like a primer under makeup but also makes my skin look radiant on its own.”
What testers say: “This is my new holy grail. It makes me look like I have glass skin and such a natural glow. I feel so much more confident when I use this and a little goes a long way.” Another wrote, “I will never go without this product again! I wear it alone and under my makeup and it always gives me a fresh glow. It’s the best!”
Price upon publish date of this article: $38
Patrick Ta Major Headlines Double-Take Crème & Powder Blush Duo
Sephora Top-Quality Store Badge on Google: 4.8/5 stars
Patrick Ta’s blush duo went viral on TikTok during the summer of Barbiecore, in particular for the “She’s Giving” poppy blue pink, and, as the weather turned colder, beauty lovers on the app turned to a true obsession with the deep berry “She’s Wanted” shade. But aside from this bestselling blush’s rich range of 11 shades, the magic lies in the powder and crème technique that’s unique to the brand founder and makeup artist. In fact, #PatrickTaBlushTechnique has 3.5 million views in its own right. Here, Ta breaks the makeup rules, by applying powder first, and following it up with the deeper crème color included in the compact. “It brings the skin back to life, and when you layer two textures together, it allows the blush to last that much longer,” Ta says in a TikTok. Whether you use them separately or layered together, it’s an amazing deal, because you technically get two highly pigmented blushes in one.
Editor testing and review notes: “I couldn’t resist snagging ‘She’s Giving’ during a Sephora sale after I saw it all over my FYP, and it’s just as beautiful in person. I’m always wary of cake face with it comes to adding wet products over powder, but I quickly learned to never question the genius of Patrick Ta. While the powder applied incredibly pigmented, it was super easy to diffuse with a fluffy brush, and a gentle dab of the cream on top gave my cheeks a lit-from-within glow I haven’t found with any other blush. Plus, the mirrored rose gold packaging looks stunning on my vanity, and for $36, you technically get two blushes in one.”
What testers say: “I’ve gotten many compliments on how good my blush looks! It’s very pigmented and it does last a long time. So worth the money.”
Price upon publish date of this article: $36
Sol de Janeiro Brazilian Bum Bum Body Cream
Amazon Top-Quality Store Badge on Google: 4.5/5 stars
Sephora Top-Quality Store Badge on Google: 4.8/5 stars
Sol de Janeiro Brazilian Bum Bum Body Cream has been a popular product at Sephora for years — and now beauty TikTok is getting in on the fun. It’s a rich body cream with smoothing ingredients such as antioxidant-rich açaí oil, moisturizing cupucaçu butter, and caffeinated guarana for a temporary tightening effect. This body lotion has 5,600 five-star ratings on Sephora from happy customers that can’t get enough. The most delicious part is the formula’s gourmand tropical fragrance that transports you to an island far, far away.
Editor testing and review notes: “The Bum Bum Body Cream is my summertime crush. Even though it has a rich texture, the body lotion dissolves onto my skin, leaving my limbs looking pleasantly dewy and feeling soft to the touch. I love the strong scent — when I have the cream on, I can skip perfume.”
What testers say: “Forever my favorite cream! I absolutely love the scent and leaves my skin feeling incredibly moisturized.”
Price upon publish date of this article: $22
Nudestix Nudies Matte Cream Bronzer
Sephora Top-Quality Store Badge on Google: 4.8/5 stars
Revolve Top-Quality Store Badge on Google: 4.8/5 stars
The Nudestix Nudies Matte Cream Bronzer make defining the contours of your face a foolproof task. It comes with a built-in brush, mirror, and tin case for quick touch-ups on the go. Sofia Richie used the bronzer in a TikTok glam-session for a super minimal makeup look over her wedding weekend, which had TikTok users coining the application as ‘Quiet Luxury’ in makeup form. Kylie Jenner also shouted out the product in as a go-to in her makeup routine.
Editor testing and review notes: “This is a key player in my travel beauty routine. The built-in brush allows me to forgo packing my typical bronzer and blush brushes, and I use the Bondi Belle shade for a touch of warmth on my cheeks and in place of eyeshadow on my eyelids. It’s a true workhorse when you want to look polished with fewer products.”
What testers say: “The color of this product is beautiful. It’s the perfect bronzer shade. I love the whole concept with a built-in brush that removes for easy cleaning and it blends perfectly with the product.”
Price upon publish date of this article: $25